SEO & Growth Marketing Specialist ( Jr/Sr)

Responsibilities

• Own the organic growth strategy across SEO and AI discovery platforms
• Implement strategies to increase "Share of Model" by optimizing site architecture and Schema markup for Generative Engine Optimization
• Develop and execute a comprehensive SEO strategy, including technical SEO, onsite and offsite optimization, and content-led growth initiatives
• Conduct keyword research, competitive analysis, and site audits to identify growth opportunities
• Collaborate with Product, Engineering, and Content teams to implement the organic traffic growth strategy
• Monitor and analyze search rankings, website performance, and user behavior, translating insights into clear action items
• Evaluate organic traffic quality and performance, providing data-driven insights and recommendations for continuous improvement
• Stay current with search ecosystem changes, algorithm updates, and emerging AI-driven discovery trends

Qualifications

• 3+ years of experience in SEO, organic growth, growth marketing, or AI-driven traffic, preferably within the North American e-commerce industry
• Startup experience with hands-on SEO and GEO is a strong plus
• Strong ability to analyze data, generate insights, and translate findings into actionable recommendations
• Hands-on experience with Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs)
• Solid understanding of content marketing, link-building strategies, and technical SEO fundamentals
• Strong interest in AI, search innovation, and content creation
• Strong interest in Asian products and culture, with the ability to quickly identify emerging trends among our target customers
• Bilingual in English and Chinese