SEO/GEO Strategist (Remote - East Coast Hours)

About Culligan

There's nothing more fundamental to life on Earth than water. At Culligan, we believe transforming water can transform the world. That's why we offer expert water services and industry-leading solutions globally. Local Culligan teams deliver better drinking water to people at work, at home and on the go. With expertise across service, science and sustainability, Culligan turns water you can live with into water you can love. For more information visit www.culligan.com.

Values: 5Cs

• Customers come first
• Commitment to Innovation
• Courage to do what's right
• Consistently deliver exceptional results

About The Role

Culligan Quench is seeking an SEO/GEO Strategist to support organic digital growth for our B2B workplace hydration and sustainability solutions. This role is ideal for a strong content executor who loves writing, producing, optimizing, designing, and scaling content across formats and channels. They enjoy collaborating closely with product marketing, marketing, and agency partners while building content that compounds over time.

Responsibilities

• Develop and maintain a full-year content calendar aligned with marketing initiatives, product launches, industry events, buyer journeys, and high-impact trends.
• Create high-quality content and knowledge hubs across blogs, website pages, organic social, and downloadable assets, strategically repurposing core content into multiple formats to maximize LLM retrieval, AI citation, reach, engagement, and lifecycle value.
• Drive organic growth across SEO, GEO, and AEO by partnering with an SEO agency and executing independently to align content with search intent, buyer questions, and AI discovery patterns, while strengthening brand transparency, AI authority, and E-E-A-T.
• Create trend-based and insight-led thought leadership content using current events, industry data, and Culligan Quench proprietary research.
• Own strategy for AI search visibility (ChatGPT, Perplexity, Google AI Overviews), ensuring Quench content is structured for citation in LLM-generated answers.
• Build structured content frameworks using schema markup and entity optimization.
• Manage our YouTube video content strategy, cadence, transcriptions, visual knowledge assets, and structured video content.
• Analyze content performance AI Overview visibility across Google Search Console, GA4, Moz, SEMrush, and Salesforce to drive continuous improvement, and regularly report insights and recommendations to leadership for feedback and alignment.
• Collaborate & process: Work closely with internal teams and agency partners to execute content initiatives. Ensure a consistent brand voice, tone, and messaging across all channels. Stay informed on B2B content trends, emerging formats, AI-driven discovery, and evolving buyer behaviors.

Required Experience & Skills

• 3-5 years of experience creating high-quality B2B content (blogs, website copy, social media, white papers, case studies).
• Experience building scalable content systems using AI tools and automation to produce high-quality SEO content at scale.
• Strong research, writing and editing skills with attention to clarity, tone, and conversion.
• Familiarity with social platforms like Meta, LinkedIn, YouTube, and TikTok.
• Comfortable working in a fast-paced, collaborative environment.
• Work independently with strong organizational and time management skills.
• Analytical skills and experience measuring the impact and effectiveness of content.
• Ability to think strategically and make data-backed content recommendations.

Preferred/Bonus Skills

• Exposure to GEO, AEO, AI search optimization, or structured content concepts.
• Experience with WordPress or other CMS platforms.
• Demonstrates an eye for design and foundational Adobe Creative Suite skills, with the ability to envision how content, such as white papers, should be visually structured, including layout, callouts, and overall visual appeal.
• Interest in multimedia content (video, webinars, podcasts).

Education

• Bachelor's degree in marketing, communications, journalism, PR, or related field (or equivalent experience).

What We Offer

• Medical, Dental, Vision which start day one
• 401(k) match of 50% up to 6%
• Life insurance
• Disability
• Unlimited Paid Time Away
• Parental leave
• Additional Voluntary Benefits
• $90,000 - $110,000 a year
• 5% Annual Bonus opportunity
• Quench offers salary, commission, benefits, and incentive awards.

Role Highlights

• Remote/Flexible work model
• Career progression opportunities
• Coaching and professional development

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex, sexual orientation, race, color, religion, gender, national origin, ethnicity, age, disability, marital or family status, pregnancy, military status, veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, benefits, training, social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis. Equal Opportunity Employer