SEO/GEO Content Writer

About the role

We are seeking an SEO/GEO Content Writer eager for a new challenge and ready to make a real impact for a diverse portfolio of clients. The ideal candidate thrives on research, adapts to different brand voices, and knows how to write for people, search engines, and large language models (LLMs).

Responsibilities

• Understand client’s products/services and target markets, and research the client’s competitive search landscape to identify opportunities.
• Create optimized copy for all page types, including conducting keyword, entity, and prompt fan-out research.
• Collaborate with an SEO Technical Analyst to review off-site authority signals, third-party reviews, and unlinked mentions.
• Synthesize competitive landscape research and keyword research into a cohesive individualized SEO/GEO strategy.
• Manage multiple projects and topics simultaneously, moving between niches as needed, and adhere to deadlines.
• Build strong client relationships by creating and sending meeting agendas and follow-ups, leading calls, organizing client visits, and providing proactive communication regarding account strategy.
• Maintain and monitor organic search performance using tools like Google Analytics, Google Search Console, keyword rank trackers, and LLM visibility applications.
• Contribute to monthly SEO/GEO performance reports and communicate results, findings, and strategies to clients.
• Work with sales and SEO team members to deliver SEO/GEO pitches to prospective clients as needed.
• Collaborate with team members from other marketing channels to ensure a cohesive strategy for shared clients.

Requirements

• Bachelor’s degree
• 2+ years of writing experience in a marketing or deadline-driven role
• A strong attention to detail and the ability to multitask
• Excellent verbal and written communication and presentation skills
• A passion for SEO/GEO and a proactive attitude toward enhancing knowledge and self-development
• A curiosity about the changing organic search landscape and openness to experimenting with AI tools

Qualifications

• Embody ROI’s core values and be willing to contribute to a collaborative team environment