SEO Director
About the Role
As our SEO Director, you'll lead innovative SEO and AI search strategies for some of our biggest clients, driving visibility across Google and emerging answer engines like ChatGPT, Perplexity, Gemini and Claude. Working alongside our Strategy, Content and Paid teams, you'll turn cutting-edge ideas into measurable impact while helping evolve the future of our SEO offering.
What You'll Be Doing
- Leading the day-to-day delivery of SEO and AEO work for some of our largest clients, from initial technical and visibility audits to tactical sitewide and page-level recommendations.
- Developing and maintaining annual 12-month strategic roadmaps for our biggest SEO/AEO clients.
- Managing and improving the crawlability, indexation, and Knowledge Graph visibility of client domains through structured data and E-E-A-T alignment.
- Collaborating closely with Strategy, Paid, Content, and other teams to ensure SEO/AEO initiatives integrate seamlessly with wider digital strategies.
- Working closely with VP of SEO to advance service line offering, process, and deliverables, including work templates and SOPs.
- Running tests to grow mentions and citations AI answer engines (ChatGPT, Perplexity, Gemini, Claude).
- Assisting with coaching and mentoring Phoenix team to strengthen capabilities and awareness across the agency.
About You
- 7+ years of experience developing successful organic search strategies.
- Proven SEO veteran with experience developing and executing a winning strategy.
- Excellent communication skills, both written and verbal.
- Leadership experience and passion for mentoring and developing a team.
- Ability to implement a data-driven strategy but flexible enough to pivot when needed.
- An SEO leader with experience directing a team, planning and implementing SEO/AEO/GEO strategies and growing organic search for a portfolio of Fortune 500 clients.
- Demonstrated knowledge and expertise to thrive in complex and challenging client environments.
- Ability to provide subject-matter expertise across various internal departments and in support of sales or client services as needed.
- A passion for the industry and thirst for knowledge. Keeping current with the industry landscape and collaborating with team leaders to maintain cutting-edge SEO and GEO strategies for our clients.
Why Join IDX
- Not Just Any Brands: See your work come to life for iconic regional and national brands.
- Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress.
- Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment.
- Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide.
- Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling.
Benefits
- 20 days PTO, plus 10 public holidays and 2 floating days.
- Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens.
- Dog friendly office, plus competitive rates on pet insurance for your furry friends.
- An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day.
- Mental Health support including company Employee Assistance Program.
- Flexible parental leave.
- Paid community volunteer days (incl. school plays and trips).
- Variety of competitive insurance policies incl. short/long term disability and legal.
- 401k retirement plan with company match.
- Employee perk program giving access to a wide variety of online discounts.
- Culture Committee focused on The Role.
About US
IDX isn't your average communications company. With over 20 years industry experience and a portfolio of prominent global clients, our award-winning communication solutions are seen by billions every month across a global audience. We seek The Bold. Shatter expectations, push boundaries – that's the fuel that ignites our powerhouse team. Collaboration is our superpower, where we bring expertise and individuality to elevate and deliver. Rising Stars with boundless hunger, this is your launchpad. Seasoned pros who want to define their Legacy in the industry, this is your home.