SEO Director
Domaine · United States · 1 mo ago
RemoteRemoteManagementFull-time
THE OPPORTUNITY
We're seeking an experienced SEO Director to lead and grow Domaine's SEO practice across a portfolio of world-class ecommerce brands spanning fashion, beauty, food, and lifestyle. This is a senior, strategic role with real autonomy — you'll own the SEO function end-to-end, set the direction for how the practice evolves, and build the team behind it. If you're someone who wants to do meaningful work with brands you're proud of, this is that role.
RESPONSIBILITIES
Client SEO & GEO Strategy and Execution
- Own SEO/GEO strategy across a portfolio of ecommerce brand clients — retainer clients, site migrations, and ad hoc project work
- Understand each client's competitive landscape and build strategies spanning technical, on-site, and off-site SEO
- Translate strategy into a clear, actionable roadmap; prioritize and sequence work across a cross-functional team
- Conduct technical SEO audits, diagnose issues, and define remediation specs for engineering to execute
- Set content strategy and topic direction; collaborate with client brand teams on editorial planning and review content before publication
- Lead AI Search and GEO strategy: LLM visibility, cited page tracking, LLMS.txt, and conversational content frameworks
Client Communication & Reporting
- Build trust with clients through clear, confident communication — translating complex SEO thinking into language that drives alignment
- Plan and lead regular client calls and monthly reporting presentations, tracking KPIs and progress against strategic goals
- Maintain GSC, KPI dashboards, and AI Search visibility tracking; monitor performance proactively and surface insights before clients ask
- Oversee SEO for site migrations: URL mapping, redirect logic, metadata specs, schema and robots/sitemap guidance, and post-launch QA
Building the SEO Practice
- Define and evolve Domaine's SEO and GEO service offering as the space changes
- Build cross-functional relationships across engineering, design, strategy, UX and client services
- Improve ways of working, best practices, templates, and reporting methodologies that scale
- Hire and grow a team capable of supporting an expanding book of SEO work
- Support the sales team through audits, proposals, scoping, and pricing conversations
- Educate the broader Domaine team on SEO/GEO to strengthen sales cycles and project delivery
Thought Leadership & Innovation
- Stay ahead of the curve on SEO, GEO, AI Search, and agentic search developments
- Experiment with new approaches and bring fresh thinking to a rapidly evolving space
- Champion innovation internally — push the practice forward and help define what next-generation SEO looks like at Domaine
- Own SEO strategy for domaineworldwide.com: pillar keyword coverage, performance monitoring, and authority-building
WHAT WE'RE LOOKING FOR
- Proven SEO expertise with demonstrable results across ecommerce brands
- Strong technical SEO foundation: auditing, diagnosing, and speccing fixes — even when you're not the one implementing them
- Natural ability to juggle priorities and stay proactive across multiple client accounts
- Experience collaborating cross-functionally — with engineering, content, design, and sales teams
- Proficiency with GSC, SEMrush, Google Analytics, and SEO crawling tools
- Desire to build and grow — excited by the prospect of hiring and scaling a team and practice
PERKS & BENEFITS
- Competitive healthcare with dental & vision
- Retirement savings plan with employer matching
- Generous PTO policy with paid end-of-year closure
- Flexible working schedule
- Remote-first culture
- Home office stipend
- Apple gear
- Continued education and personal development opportunities
Strategic
- Remote (Canada)
- Remote (United States)