SEO Analyst, Contract

Responsibilities

• Optimize website structure, resolve technical issues, and implement strategies to improve search engine visibility and organic traffic.
• Research targeted keywords to guide digital strategies.
• Analyze reports to identify trends, issues, areas for opportunity, and create actionable plans to improve KPIs.
• Articulate technical details of website changes to developers, project managers, and clients.
• Provide accurate timelines and level of effort during all project phases.

Requirements

• 2+ years relevant SEO and marketing experience, ideally in an agency.
• In-depth knowledge of Google Analytics, Google Tag Manager, and Google Search Console.
• Functional knowledge of HTML and JavaScript (as it pertains to an SEO role).
• Experience or good familiarity with SEO research tools such as Moz, SEMrush, Ahrefs, and AWR.
• Experience or good familiarity with CRMs such as Hubspot, SalesForce, Pardot, and Sugar.
• Experience or good familiarity with testing and analytics tools such as VWO, Crazy Egg, HotJar, CallRail, and Mongoose Metrics.
• Experience using Google Sheets or Microsoft Excel.
• Ability to multitask and prioritize daily schedule.
• Not afraid to work hard, be humble, ask questions, and learn new things!

Skills

• Understanding of search marketing, conversion, and online customer acquisition.
• Experience with CMS (WordPress, Drupal).
• Experience with eCommerce platforms like Magento, WooCommerce, or OpenCart.
• Familiarity with technical SEO practices such as performance optimization, CDNs, edge-caching, Cloudflare, DNS, image compression/hosting, etc.
• Experience with development automation tools like Grunt, Gulp.
• Experience with marketing tech tools such as automation (Zapier) or email marketing (MailChimp).