SEO / AEO / GEO Manager

About the role

This is a newly created role reporting to the VP of Digital Customer Experience. You will own search visibility across the portfolio - building the strategy, directing content production, and partnering with brand teams to execute.

Responsibilities

• Own the SEO roadmap across all CeriFi brands - balancing quick wins with structural improvement
• Audit and triage technical SEO issues across the portfolio (crawlability, indexing, site speed, structured data, Core Web Vitals)
• Manage keyword strategy by brand - mapping intent to funnel stage, product, and content type
• Build and maintain reporting in Google Search Console, GA4, and Semrush/Ahrefs to track performance and surface opportunities
• AEO & GEO Strategy
• Develop and execute an AI search strategy to ensure CeriFi brands are cited and surfaced in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and Gemini, among others
• Structure content and schema to be AI-friendly - conversational, answer-focused, semantically rich, and passage-level optimized
• Monitor brand visibility and citation sentiment in AI platforms; identify gaps and test interventions
• Translate E-E-A-T principles into content and structural guidance that serves both traditional rankings and LLM discoverability
• Content Partnership
• Partner with brand content teams to develop an SEO-driven editorial calendar that maps to exam cycles, enrollment windows, and high-intent search moments
• Establish content briefs, on-page optimization guidelines, and quality standards that non-SEO writers can execute without handholding
• Identify content gaps and prioritize creation of new pages, pillar content, topic clusters, and FAQ structures that drive AI citation and organic rankings
• Champion internal linking architecture and content consolidation across brands to reduce cannibalization and improve authority distribution
• Cross-Functional Collaboration
• Work closely with the VP of Digital CX and Analytics/Data Lead to connect SEO performance to conversion and revenue outcomes
• Partner with engineering and web teams to ensure SEO requirements are embedded into site launches, migrations, and CMS updates
• Contribute to the broader digital growth strategy, helping leadership understand organic performance in the context of paid, email, and retention

Requirements

• 5+ years of hands-on SEO experience, with demonstrable impact on organic traffic and rankings
• Experience managing SEO through a brand migration or domain consolidation - you've done the technical and strategic work of recovering authority post-rebrand
• Genuine working knowledge of AEO/GEO - you've experimented with AI search visibility, not just read about it
• Strong proficiency in Google Search Console, GA4, and at least one SEO platform (Semrush, Ahrefs, or equivalent)
• Comfort working independently across a multi-brand portfolio without deep day-to-day management
• Strong communicator who can translate technical SEO findings into business impact for non-SEO stakeholders

Paid

N/A

Schedule

N/A

Benefits

N/A

Skills

N/A

Benefits

N/A

Pay

N/A

Schedule

N/A