SEO & AEO Content Specialist — Audience Development

About the Role

FloSports is seeking an SEO & AEO Content Specialist to join our Audience Development team in Austin, Texas. This role focuses on creating and optimizing content to enhance organic search rankings, increase visibility in AI-powered search, and build topical authority around the sports we cover. The ideal candidate is a sports enthusiast with a strong understanding of digital publishing, SEO, and emerging trends in audience discovery, particularly in the age of AI.

Responsibilities

• Create content that promotes teams, athletes, events, and sports streaming on FloSports, helping to grow organic audiences and reach new fans.
• Develop and execute SEO and AEO strategies across FloSports' portfolio of sports verticals.
• Produce timely, engaging, and search-focused digital content around breaking news, live events, and evergreen sports topics.
• Work with vertical teams to identify search opportunities and optimize content for traditional search engines and AI-powered platforms.
• Research fan search behavior and trends to identify content opportunities.
• Build and optimize content to rank highly in organic search while being authoritative and useful for answer engines.
• Establish AEO best practices, workflows, and editorial standards across FloSports.
• Improve on-page SEO elements like headlines, metadata, and internal linking.
• Develop evergreen content strategies to build topical authority around FloSports' sports, leagues, teams, and athletes.
• Monitor search rankings, traffic, and other organic performance metrics.
• Analyze performance data and provide actionable recommendations for editorial teams.
• Stay updated on search algorithm changes, AI search developments, and emerging trends.
• Produce real-time content during live events and breaking news situations.
• Educate editors, writers, and producers on SEO and AEO best practices.

Qualifications

• At least four years of experience in digital publishing and content creation.
• Experience producing content in a fast-paced digital environment.
• Strong understanding of SEO fundamentals and organic search.
• Interest in AEO, generative AI, and evolving audience discovery methods.
• Ability to identify search intent and create useful, engaging content.
• Strong writing, headline-writing, editing, and copy-editing skills.
• Comfort working with analytics, keyword research, and SEO platforms.
• Ability to collaborate with multiple editorial teams and sports verticals.
• Passion for sports and a desire to help teams, athletes, and sports reach larger audiences.

Bonus Qualifications

• Experience working for a sports publisher, digital newsroom, or live sports organization.
• Hands-on experience with tools like Google Search Console, Google Trends, or SEMrush.
• Experience using analytics to develop or adjust editorial strategy.
• Familiarity with structured data, schema markup, and technical SEO concepts.
• Experience tracking content performance on platforms like Google Discover.
• Familiarity with AI-powered search platforms and AEO/GEO strategies.
• Experience covering live sporting events or producing real-time digital content.
• Extensive knowledge across multiple sports.

Benefits

• Recognized as a Top Workplace by the Austin-American Statesman for three consecutive years.
• Flexible work arrangements and control over professional and personal schedules.
• All-hands events in Austin, Texas.
• Annual equity awards for top performers.
• Competitive medical, dental, and vision plans.
• Company-paid short-term disability, long-term disability, and life insurance.
• Generous 401(K) company match, vested immediately.
• Progressive parental leave policies.
• Flexible paid time off.
• Hack-a-thons and team-building events.
• Company donations to youth teams and leagues coached by employees.
• Stocked snack bar, catered lunches, and weekly breakfast tacos.