Senior Wine Educator

About Us

Passion, dedication, and perseverance have been the guiding principles of Hess Persson Estates since Donald Hess founded the winery in 1978. Today, under the leadership of the next generation of the Hess family, we continue to craft world-renowned Napa Valley wines while delivering unforgettable luxury experiences. We believe our greatest asset is our people. We foster a culture of collaboration, professional development, accountability, and excellence, where exceptional performance is recognized and celebrated.

Responsibilities

• Serve as a luxury brand ambassador, delivering personalized hospitality experiences for collectors, VIPs, trade partners, club members, and discerning wine enthusiasts.
• Drive premium wine sales through meaningful client relationships, consultative selling, and thoughtful follow-up that extends well beyond the tasting experience.
• Consistently achieve and exceed individual sales goals, average order value, and wine club acquisition objectives.
• Develop, manage, and expand a personal portfolio of repeat clients through proactive outreach, phone and email sales, personalized recommendations, and concierge-level service.
• Leverage an existing network of collectors, luxury clientele, or hospitality partners to generate new business opportunities whenever possible.
• Conduct engaging tastings and tours while confidently communicating Hess Persson Estates' wines, history, vineyard practices, and family legacy.
• Identify opportunities for additional purchases, club memberships, large-format sales, corporate gifting, and private experiences.
• Collaborate with the DTC and Marketing teams on client development initiatives, special events, and strategic sales campaigns.
• Maintain accurate customer information and sales activity using POS and reservation systems.
• Stay current on industry trends, competitive wineries, luxury hospitality, and wine education.
• Support the overall operation of the Visitor Center, including merchandising, inventory support, presentation standards, and other hospitality responsibilities.

Qualifications

• 5+ years of luxury wine sales or luxury hospitality sales experience, with a demonstrated history of consistently ranking among the top sales performers within your organization.
• A verifiable track record of exceeding revenue goals, increasing average transaction value, and developing long-term customer loyalty.
• An existing network of wine collectors, club members, luxury travelers, concierge partners, or high-net-worth clientele is strongly preferred.
• Exceptional consultative sales skills with the ability to build trust and foster lasting client relationships.
• A passion for luxury hospitality and creating memorable guest experiences.
• Strong knowledge of fine wine, preferably supported by formal wine education (WSET, Court of Master Sommeliers, CSW, or equivalent), or a commitment to continued wine education.
• Outstanding verbal and written communication skills with confidence engaging sophisticated clientele.
• Strong organizational skills with the ability to independently manage client follow-up and sales opportunities.
• Proficiency with POS, CRM, reservation systems, and direct-to-consumer sales platforms.
• Ability to lift up to 40 lbs.
• Must be at least 21 years of age with a valid California driver's license.
• Availability to work weekends, holidays, and winery events.

Pay

Competitive hourly rate plus tips, commission on overall sales, and wine club sign-up bonuses. This role’s compensation is anticipated to fit within the range of $25–$30 per hour. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate skills, experience, knowledge, and education.

Benefits

• Employee wine discount.
• A work environment where you can be your authentic self and be a part of a winning team.