Senior Web Strategist

About the role

GuideStone is an innovative organization that invests in the spiritual, relational, financial, physical and professional development of its employees, fostering a culture of excellence, teamwork, humility, integrity, compassion and stewardship. The Senior Web Strategist will configure and maintain online content, provide front‑end support to the Web Development team, participate in testing efforts, collaborate with stakeholders to recommend/modify content via the enterprise CMS, coordinate SEO, digital marketing, lead generation, form management and website enhancements, and analyze web and form traffic to drive improvements.

Responsibilities

• Web Content Management: collaborate with business units to recommend/modify content on public and private websites (landing pages, vanity URLs, QR codes, microsites, forms, etc.); become proficient in Sitecore CMS; create and manage execution of measurable, brand‑building web campaigns aligned with key objectives.
• Analytics: perform web‑related tracking and analytics; run Google Analytics, CMS and Forms reports for stakeholders; analyze data to recommend improvements for web engagement, lead generation, SEO/SEM, marketing campaigns and digital product improvement.
• SEO/Paid Ads: provide support for paid search and paid social campaigns (keyword research, strategy, stats, troubleshooting); research, recommend and implement SEO/SEM best practices.
• Strategy: perform web competitor analysis, information architecture strategy, personalization implementation, form logic; stay current with digital marketing trends and website best practices; implement and maintain UX best practices across GuideStone’s digital presence.
• Testing: perform website and development testing as needed; consistently test web pages for various mobile devices and browsers; optimize site content and media for optimal user experience.
• General: understand the full digital marketing mix and communicate technical aspects of a campaign easily; other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Digital Marketing or a related field.
• At least 5 years of experience in digital marketing or a related field.
• Strong and proven track record managing complex projects.
• Proficient in web content management systems (CMS); Sitecore preferred.
• Proficient knowledge of HTML and CSS.
• Working knowledge of Google Analytics.
• Exposure to Google Ads.
• Ability to communicate complex technical topics to business personnel.
• Knowledge of current web tools and ability to learn technical information quickly.
• Ability to prioritize multiple tasks simultaneously amid interruptions and time constraints.
• Strong interpersonal skills and ability to work cross‑functionally with other teams and departments.
• Highly self‑motivated.
• Proficient skills in MS Office and appropriate GuideStone system applications.
• Must maintain complete confidentiality regarding GuideStone business matters.

Benefits

• Generous benefits package.
• Flexible work schedules.
• Opportunity to be involved in community outreach.
• Tuition reimbursement.