Senior Web Platform Manager

Web Strategy & Growth

• Define and maintain a 6–12 month web roadmap that balances growth priorities (traffic, conversion, engagement) with brand and product storytelling needs across onX's five verticals (Hunt, Offroad, Backcountry, Fish, TroutRoutes).
• Own website funnel conversion: increase the rate at which visitors move through the account creation -> trial/app download/subscribe pipeline by identifying drop-off points, designing and running A/B and multivariate experiments on landing pages, CTAs, and web-to-app pathways (using VWO, Optimizely, or similar), and build a culture of test-and-learn across the marketing web experience.
• Analyze traffic sources, visitor behavior, and user journeys to surface growth opportunities and inform strategic decisions.
• Collaborate with Brand, Content, and Vertical Marketing teams on site merchandising, feature launches, seasonal content, and campaign landing pages.
• Ensure web strategy accounts for organic growth across both traditional SEO and emerging AI-driven discovery channels (AI Overviews, LLM citations, conversational search).

Web Enablement

• Build the operating model that makes the web channel scale. Cross-functional teams across Marketing, Product, and Partnership all need to ship web content and experiences — your job is to make that easy, fast, and high-quality.
• Establish and own a scalable web production and request process so cross-functional stakeholders can prioritize, request, and launch pages and site updates without bottlenecks.
• Partner with Engineering and design teams on CMS architecture, reusable components, templates, and content models that enable self-service where possible.
• Ensure templates and content structures follow search and content best practices — schema markup, internal linking, metadata, and structured data — in close collaboration with the SEO team.
• Own site health: Core Web Vitals, page speed, accessibility, and technical performance — ensuring the platform supports both brand experience and SEO/conversion goals.
• Identify and integrate tools (including AI-driven workflows) to improve content production efficiency, site performance, and internal processes.
• Ensure web compliance with privacy, security, and accessibility standards in partnership with legal and compliance teams.

Program Management

• Run the web function with operational rigor. Multiple stakeholders, competing priorities, concurrent projects — you keep it all moving.
• Oversee the web project pipeline end-to-end: intake, prioritization, sprint planning, execution, and delivery.
• Facilitate regular planning sessions, standups, and retrospectives to maintain velocity and cross-functional alignment.
• Manage cross-functional workflows across Marketing, Product, Engineering and Brand/Creative — keeping stakeholders informed and unblocked.
• Act as the primary point of contact for all web-related initiatives, building trust through transparent communication, clear trade-off articulation, and consistent delivery.
• Balance competing priorities by aligning stakeholder requests with business impact and strategic objectives.
• Manage relationships with external agency and vendor partners to augment capacity across web, analytics, and technical execution.