Senior Web Content Specialist

University of Maryland, Baltimore (UMB) School of Pharmacy (SOP) is seeking a Senior Web Content Specialist for the Office of Communication and Marketing team within the Dean’s Administration. This role manages content for the School of Pharmacy’s public website and affiliate websites, including the News Center, Inside SOP blog, and the School’s section of the campus Elm website.

About the role

The Senior Web Content Specialist provides strategic oversight of the School’s online brand and web presences, implements content in the CMS, and conducts day-to-day management of web content, including curation and generation of new content that promotes the School’s mission and values. The position serves as the primary writer for the School’s online News Center, writing and publishing stories about School events, grants, contracts, initiatives, academics, research, and practice programs.

Responsibilities

• Create, develop, and control content for Internet-based applications to meet the needs of the School’s web brand to communicate internally and externally.
• Write content for the School’s website, including feature stories, blog posts, and other content for the homepage and interior pages.
• Work with School faculty on the creation and maintenance of faculty profile websites and department, center, and program pages.
• Maintain the information architecture of the website.
• Develop a review schedule to ensure departments, programs, centers, and faculty profile content on the School’s website is current.
• Identify and implement web content strategies to improve internal and external communications.
• Create and implement templates for new websites and pages for School events, programs, and initiatives.
• Act as an editor in gathering, writing, and organizing information for the web, including meetings with members of the School community and monitoring communications within the School.
• Manage web-based initiatives requiring technical assistance, including special website design initiatives, development of specialized graphics/images for use on the web, and special event web sites and RSVP forms.
• Coordinate with the School’s administration, instructional technology staff, web development staff, and campus communications staff on design implementation and accessibility of the School’s websites.
• Maintain compliance with W3C Web Content Accessibility Guidelines (WCAG 2.1 or higher).
• Design custom site analytics reporting for departments, centers, programs, and faculty.
• May perform administrative responsibilities, such as assisting with events.
• Be cross-trained on marketing and communications platforms such as social media and Constant Contact to provide coverage and ongoing communications when fellow team members are absent.
• Perform other duties as assigned within the scope of this role.

Requirements

• Bachelor's degree in public relations, computer science, communications, marketing, journalism, business administration, or a closely related field. Bachelor’s in English preferred.
• Four (4) years of experience in communications, journalism, technical writing, marketing, or web development.
• Experience in writing for an educational institution or on scientific topics for broad audiences is strongly preferred.

Skills

• Demonstrated knowledge and understanding of best practices for web writing and editing, and writing content specifically for the web.
• Expertise in using the web for brand management and development.
• Demonstrated proficiency using content management systems to edit and develop new content; experience using Terminal 4 preferred.
• Knowledge of WCAG 2.1 web accessibility standards and implementation experience; experience supporting WCAG 2.1 Level AA accessibility compliance preferred.
• Strong grammar and editing skills, with ability to write in a variety of styles for multiple audiences, and evaluate copy for clarity, consistency, and accuracy.
• Ability to effectively communicate both verbally and in writing.
• Ability to work cooperatively with others and independently.
• Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.

Benefits

• Comprehensive benefits package prioritizing wellness, work/life balance, and professional development.
• Retirement program effective on date of hire.
• Generous leave package including over 4 weeks of vacation accrued each year, paid holidays, personal leave, and unlimited accrual of sick time.
• Comprehensive health insurance.
• Professional learning and development programs.
• Tuition remission for employees and their dependents at participating University System of Maryland schools.
• Flexible work schedules and teleworking options (if applicable per job).

Pay

$72,000 - $80,000 per year.