Senior Specialist, Web Content

Contributes to the day-to-day content operations for carnival.com, focused on non-booked guests, throughout the entire content lifecycle including development, CMS implementation, maintenance, optimization, and governance.

Responsibilities

• Lead conversations with cross-functional teams (Marketing, Ship Building, Guest Operations, Revenue Management, Fleet Deployment, Guest Care, etc.) to develop content plans for incoming requests.
• Proactively seek information on new products and determine what information is relevant to the .com audience, where it should live, what it affects, and when it should be published.
• Oversee the creation of content by in-house, agency, and freelance creative teams, including briefing teams on content needs and providing direction/feedback to ensure the final output meets business objectives, aligns with brand voice, is relevant to the target audience, works in its intended location within the site, follows digital style guidelines, is optimized for SEO/AEO/GEO, and is ADA-compliant.
• Provide leadership, mentoring, and training to Content Specialists, Coordinators, and contractors; brief the team on projects and ensure they have what they need to successfully complete their tasks; assist with hiring, onboarding, and training of new team members.
• Collaborate with leadership to develop content merchandising plans for new programs and product enhancements to maximize assets and display in the most relevant sections of the site for the target audience.
• Maintain content calendar, including live dates for product launches, deployment dates for development relevant to content, maintenance schedule (e.g., dry docks, onboard enhancements, itinerary changes), and recurring content audits.
• Implement new content and maintain existing content using CMS and ecommerce software (some HTML/CSS), ensuring it meets performance, SEO, and compliance requirements across platforms and devices.
• Curate user-generated content using an aggregator platform.
• Evaluate incoming content creation/update requests and determine next steps (resources needed, priority).
• Align with other eCommerce teams to ensure content follows best practices and compliance requirements (SEO, performance, ADA), incorporates learnings (A/B and user testing), and is properly tagged for analytics/reporting.
• Monitor performance of existing content using A/B testing, analytics, and digital experience platforms to identify opportunities for improvement.
• Identify and drive ways to continuously improve production processes.
• Communicate business requests to product owner/scrum teams, assist in requirements gathering, and review completed business requirements needed for development work to be approved, sized, and prioritized.

Requirements

• Bachelor’s Degree in Marketing or Computer Science.
• 4+ years in Digital Marketing or related field, preferably with both editorial and technical experience.
• Knowledge of CMS software (Sitecore a plus) and ecommerce platforms (Hybris a plus).
• Proficient in MS Office Suite (Excel, PPT, Word).
• HTML, CSS, JavaScript, Photoshop (a plus).
• Experience with project management systems (e.g., Asana, Jira) a plus.
• Strong understanding of the web, mobile interfaces, interactivity, and user experience.
• Familiarity with content management systems, digital asset management, SEO/AEO/GEO best practices.
• Familiarity with ADA compliance (a plus).
• Ability to specify technical requirements to technical/development teams.
• Exceptional communication and organizational skills.
• Detail-oriented with strong independent decision-making, organizational, planning, and problem-solving skills.
• Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment.
• Ability to work with cross-functional teams and comfortable with changes in direction.
• Proactive, can-do attitude, team player with a desire to continuously learn.

Benefits

• Annual cash bonus program for all non-sales roles; sales roles have an incentive plan.
• Director and above roles may be eligible for a discretionary equity incentive plan.
• Comprehensive health benefits: cost-effective medical, dental, and vision plans, Employee Assistance Program, and other mental health resources.
• Company-paid term life insurance and disability coverage.
• 401(k) plan with company match.
• Employee Stock Purchase plan.
• Paid Time Off:
  • 8 company-wide holidays plus 2 additional floating holidays.
  • Vacation time: 14 days/year for manager and below; 19 days/year for director and above; additional vacation time with further tenure.
  • Sick time: 80 hours/year for full-time employees; pro-rated for part-time with benefits employees.
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends.
• Personal and professional learning and development resources, including tuition reimbursement.
• On-site Fitness center at the Miami campus.

Schedule

• In-office role requiring work from a designated Carnival office in South Florida Monday through Thursday each week.
• Employees may work from their homes on Fridays.
• Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
• Less than 25% travel with shipboard travel likely.

Work Conditions

• Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
• Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.