Senior Vice President of Video Strategy

The New York Post Group is seeking a visionary, audience-focused, and commercially savvy leader to define and execute an integrated editorial and commercial video strategy that advances journalism, expands audience reach, strengthens brand influence, and drives meaningful revenue growth.

About the Role

As the senior leader overseeing all video operations, the Senior Vice President of Video Strategy will serve as a strategic business leader responsible for building a scalable and profitable video operation. This role will partner closely with advertising, brand partnerships, product, audience development, and business development teams to create new revenue streams through sponsorships, branded content, original franchises, licensing, syndication, platform monetization, and emerging video products.

The successful candidate will identify opportunities to grow both audience and revenue while maintaining the editorial integrity and distinctive voice that define The New York Post Group. The SVP of Video Strategy will also establish the editorial vision for video storytelling across breaking news, politics, sports, entertainment, lifestyle, commerce, and original programming, ensuring video is fully embedded within the editorial process.

Reporting jointly to the CEO and Editor-in-Chief, this executive will be a key member of the executive leadership team, responsible for positioning The New York Post Group as a leading destination for video journalism, original storytelling, and premium content.

Responsibilities

• Video Vision & Strategy
  • Develop and execute a comprehensive enterprise-wide video strategy aligned with company growth objectives.
  • Establish a clear vision for how video supports audience acquisition, engagement, subscriptions, advertising revenue, and brand expansion.
  • Identify emerging opportunities across platforms, formats, and technologies.
  • Lead long-term planning for video content, distribution, monetization, and audience development.
• Editorial Video Leadership
  • Oversee all video content operations, including:
    • Long-form original programming
    • Short-form social video
    • Breaking news video
    • Entertainment and celebrity coverage
    • Lifestyle and commerce video
    • Live streams and special event coverage
    • Video-first journalism initiatives
  • Partner with newsroom leadership to prioritize video storytelling opportunities and integrate video into daily news workflows.
  • Ensure editorial integrity, journalistic standards, and brand consistency across all video content.
• Social & Platform Strategy
  • Lead platform-specific video strategies for YouTube, TikTok, Instagram, Facebook, Snapchat, X, and emerging video platforms.
  • Develop audience-first programming tailored to platform behaviors and consumption trends.
  • Optimize content performance through analytics, testing, and audience insights.
  • Drive subscriber, follower, and watch-time growth across all channels.
• Video Monetization & Business Growth
  • Partner with commercial and revenue teams to maximize video monetization opportunities.
  • Expand sponsorship, branded content, licensing, syndication, and platform revenue streams.
  • Develop scalable video franchises that attract advertisers and strategic partners.
  • Establish KPIs and reporting frameworks tied to revenue, engagement, and audience growth.
• Team Leadership & Organizational Development
  • Build and lead a high-performing team of video producers, editors, journalists, strategists, and managers.
  • Create a culture of innovation, accountability, speed, and collaboration.
  • Evaluate organizational capabilities and implement structures that support future growth.
  • Recruit, develop, and retain top video and digital talent.
• Audience & Data Analytics
  • Establish a data-driven culture across the video organization.
  • Utilize audience analytics to inform content decisions, programming investments, and distribution strategies.
  • Monitor industry trends, competitor performance, and platform algorithm changes.
  • Develop dashboards and performance reviews to assess content effectiveness.

Requirements

• Required Experience
  • 12+ years of progressive leadership experience in digital media, broadcast, streaming, news, or content organizations.
  • Proven success leading large-scale video operations across multiple platforms.
  • Deep understanding of news, entertainment, social media, and digital publishing ecosystems.
  • Demonstrated experience scaling audience growth through video content.
  • Strong track record of managing multimillion-dollar content budgets and teams.
  • Experience working directly with executive leadership and influencing enterprise strategy.
• Preferred Experience
  • Experience within a major news organization, digital publisher, streaming platform, or media company.
  • Background leading both editorial and commercial video initiatives.
  • Experience launching successful video franchises and original programming.
  • Familiarity with AI-enabled content workflows, production technologies, and emerging media trends.

Pay

$300,000–$325,000 base salary, plus annual bonus and long-term incentives (LTI).

Schedule

This role will report on-site to the Midtown office location.