Senior Vice President of Sales & Marketing

Key Duties And Responsibilities

• Participate as key member of the executive team to ensure business success
• Develop and maintain the overall hotel sales plans for the company and ensure that RevPAR share continues to grow companywide
• Provide regular updates to CEO and rest of the executive team as appropriate
• Develop and implement regional and national sales-generating strategic initiatives
• Build and grow the sales team through training, team member development, and accountability
• Provide visible leadership and communications to the sales organization and to all hotels in the portfolio
• Drive results through the hotel sales teams by ensuring sales goals, targets, and forecasts are met
• Set appropriate metrics for sales management, and use sales force automation tools to effectively measure the sales team on metrics relevant to outcomes
• Oversee the annual business planning for each hotel as well as all group and negotiated sales segment portion of the hotel budgets in the portfolio of managed properties
• Ensure all marketing communications are coordinated, meet brand standards, and are an effective expenditure of resources for the properties in the portfolio
• Review and maintain high standards in advertising and collateral for both the company and the hotels
• Provide input and support for the Company’s leadership in new development proformas and hotel management presentations
• Assist with the research and analysis of market demand for potential acquisitions
• Determine market positioning, franchise affiliation and sales strategies for new projects
• Collaborate with hotel owners to develop strategies, policies and objectives to achieve results in each hotel
• Build and maintain relationships with brand leadership to ensure Crestline can maximize brand value in each hotel (where applicable)

Requirements

• Bachelor's Degree in Sales, Marketing, Business or related field (four-year college or university) required; or work equivalent experience
• Minimum of 2-3 years in a senior management sales & marketing leadership role within the hospitality field
• Minimum of 3-5 years of experience in multi-unit regional or national level position
• Strong full service and lifestyle sales & marketing experience is required
• Ability to plan and manage at both the strategic and operational levels
• Business-unit level sales or operations experience with responsibility for budget creation and achievement
• Outstanding leadership skills and excellent interpersonal skills with executive level customers and partners

Qualifications

• Must be able to travel up to 40-50%