Senior Vice President, Markets Content

About the role

The SVP, Markets Content within Investments will lead a high-performing team of content strategists and writers. This experienced, visionary leader will architect and execute a differentiated content strategy that drives demand, deepens client relationships, and advances BNY’s commercial objectives across institutional and wealth segments.

Responsibilities

• Lead and develop a best-in-class content organization with clear objectives, KPIs, and operating rhythms and foster a culture of creativity, accountability, and continuous improvement.
• Build a differentiated markets content strategy with defined editorial vision and content roadmap for Investments—grounded in client needs, market insights, and commercial priorities.
• Partner across the organization, particularly with the Segment and Channel Strategy teams, to translate commercial priorities into targeted content programs (campaigns, sequenced series, anchor pieces, “always-on” content, sales enablement).
• Elevate BNY Investments’ voice in the market with timely, bold, and credible content—integrating proprietary data, research, and practitioner perspectives.
• Avoid lapses in operational excellence and governance such as editorial standards and processes for quality, accuracy, compliance, and brand consistency.
• Manage the content calendar, workflows, and production stack across channels (web, email, social, video, events, sales enablement).
• Adopt a test-and-learn mindset to build and improve our performance frameworks (reach, engagement, influence, pipeline contribution), establish feedback loops and use analytics to test formats, messages, distribution tactics.

Requirements

• 12+ years in content leadership within investments, asset management, capital markets, or related financial services;
• Proven track record building content engines that drive commercial impact, including a publishing background with demonstrated ability to drive demand;
• Deep understanding of markets and investment topics (macro, fixed income, equities, alternatives, liquidity, ETFs/indexes) and the needs of institutional and wealth clients;
• Demonstrated success leading multi-disciplinary teams and managing complex editorial calendars across channels;
• Exceptional editorial judgment, writing/editing skills, and talent for simplifying complex market narratives;
• Strong commercial orientation; fluency in marketing funnels, client journeys, and sales enablement;
• Data-driven mindset; experience with content analytics, marketing automation, CRM alignment, and A/B testing;
• Experience navigating brand, legal, compliance, and risk requirements for public-facing financial content.

Qualifications

• Master’s degree in Communications, Journalism, English, Business Administration, or related field;
• Proven track record of success in content leadership roles;
• Experience in developing and executing content strategies;
• Ability to work collaboratively with cross-functional teams;
• Excellent communication and interpersonal skills;
• Ability to manage multiple projects simultaneously and meet deadlines;
• Experience with content analytics and marketing automation tools;
• Experience working with financial markets and investment products.

Skills

• Content creation and development;
• Market analysis and research;
• Editorial judgment and writing/editing skills;
• Commercial acumen;
• Data-driven decision-making;
• Project management;
• Collaboration and teamwork;
• Attention to detail and accuracy;
• Brand consistency and compliance.

Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

Pay

Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an “at will” position and the Company reserves the right to modify base salary (as well as any other discretionary payments or compensation programs) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Schedule

Subject to the terms and conditions of the applicable plans then in effect, eligible employees may enroll in a 401(k) plan as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents. Eligible employees also may receive other benefits (including various paid time off benefits, such as vacation and sick time), if hired.