Senior Vice President - Marketing & Brand Strategy

Duties/Responsibilities

• Develop and implement a comprehensive, integrated marketing and brand strategy aligned with organizational short- and long-term objectives.
• Centralize marketing functions and build in-house agency capabilities, driving brand-aligned content strategy and championing marketing technology adoption for data integration, automation, and personalization.
• Lead, mentor, and inspire a high-performing creative services team, fostering a collaborative and innovative environment while evolving the organizational structure to meet future needs.
• Provide strategic vision and direction for the evolving in-house marketing agency, championing best practices and creative innovation.
• Define and track core marketing KPIs, ensure visibility through dashboards, and translate insights into actionable strategies for field teams with continuous feedback for optimization.
• Oversee the full brand lifecycle: creation, launch and ongoing stewardship of property-level and corporate brands; ensure brand consistency and integrity across all channels.
• Refined and grow our House of Brands by ensuring segmentation aligns with brand pillars, while designing and executing brand health surveys and integrating results into KPI reporting.
• Collaborate with property, development, and construction teams to address market-specific needs and deliver strategic marketing support, partnering with agencies as needed, while creating brand-aligned leasing and sales environments that integrate customer experience metrics into design and evaluation.
• Serve as a strategic partner to executive leadership, driving corporate objectives through PR strategy, crisis communications, investor messaging, and alliances, while representing the company externally to media and key stakeholders.
• Manage the annual marketing budget and P&L responsibility; allocate resources efficiently and measure return on investment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field required; MBA preferred.
• 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role (VP or equivalent).
• Proven track record of building and leading high-performing marketing teams, ideally within an in-house agency model.
• Proven expertise in brand strategy, architecture, and corporate identity, with a track record of successfully launching and managing multiple brands.
• Strategic, entrepreneurial, and creative thinker with strong business acumen and a results-oriented mindset.
• Deep understanding of the full marketing mix—including creative services, content creation, digital marketing, and analytics—and proficiency with modern MarTech platforms (CRM, automation, analytics).
• Exceptional communication, collaboration, and consensus-building abilities across all organizational levels.
• Adaptable, passionate brand advocate, comfortable in fast-paced environments and attentive to detail and design.