Senior Vice President Marketing and Sales

About the role

Marcus Theatres is seeking a Senior Vice President of Marketing and Sales to lead the development and execution of a bold, integrated marketing vision that elevates the brand and drives strategic growth across all markets. Reporting to the Division President, this executive will oversee all facets of marketing and brand engagement, including digital strategy, studio and vendor partnerships, event marketing, social media, loyalty and rewards programs, public relations, and community outreach. The role is based at the company’s corporate offices in Milwaukee, WI.

Responsibilities

• Develop and execute a comprehensive, circuit‑wide marketing strategy aligned with business objectives and revenue goals, leading integrated campaigns across digital, social, traditional media, promotions, and in‑theatre experiences.
• Elevate and protect Marcus Theatres’ brands, ensuring consistency and differentiation across all channels; oversee the Marcus Movie Club subscription program and the Magical Movie Rewards loyalty program, using guest insights and data to drive acquisition, retention, and lifetime value.
• Lead and develop high‑performing marketing, sales, and events teams by establishing clear priorities, frameworks, and guardrails, fostering an entrepreneurial, innovative, and accountable culture.
• Build strong cross‑functional relationships with Operations, Film, Food and Beverage, Finance, IT, and Executive Leadership to align marketing initiatives with divisional priorities; collaborate with external partners such as studios, media, and vendors.
• Monitor industry trends, guest behavior, emerging technologies, and competitor positioning; translate data into actionable insights, establish KPIs across marketing, sales, loyalty, subscription, and group sales functions, and adjust strategies based on performance.
• Provide strategic oversight of the group sales function, positioning it as a key growth driver; partner with Operations and Retail Sales to define product mix, pricing, and promotional strategies, and support Regional Account Managers in identifying new revenue opportunities.
• Develop, manage, and oversee the full marketing and sales budgeting process, monitor spending against plan, and ensure disciplined expense management and adherence to budgetary guidelines.

Requirements

• 15+ years of progressive marketing leadership experience driving multi‑segment strategies, market expansion, and brand growth, preferably with combined oversight of sales.
• 10+ years in senior marketing leadership roles leading multifunctional teams, partnering with C‑suite executives, and shaping enterprise‑wide marketing strategy across diverse business units.
• Proven success managing large‑scale budgets with measurable ROI, optimizing spend to balance short‑term performance and long‑term brand equity.
• Strategic, collaborative leader who thrives in fast‑paced, complex environments and adeptly manages competing priorities.
• Decisive, adaptive problem‑solver skilled at realigning teams and priorities in response to shifting business needs or market dynamics.
• Deep expertise in multi‑channel marketing—including traditional, digital, social, and experiential campaigns—that drives customer engagement and revenue growth.
• Excellence in brand strategy, media planning, creative direction, and customer lifecycle management from acquisition to retention.
• Advanced understanding of digital transformation and data‑driven marketing, leveraging analytics to inform strategy and measure impact.
• Executive presence with the ability to influence and collaborate across all levels of the organization and build trusted relationships with senior leadership.
• Bachelor’s degree in Business, Marketing, or Communications required; MBA or advanced marketing degree preferred.