Senior Vice President, Health Media

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We partner with incredible brands, companies, and leaders who want to push boundaries and create change—and we’re looking for passionate creators and storytellers to join our team. Our culture is driven by three core values: Leading, Learning, and Loving, and we’ve been recognized as a “Best Place to Work” in the industry year after year.

About the role

We’re seeking a Vice President, Health Media for MSL’s Healthcare practice. As an integral member of our growing healthcare team and Earned Media Center of Excellence, you’ll lead media strategy development and media relations across both pharma and consumer health accounts. This role is ideal for an ambitious, innovative leader with a passion for creative storytelling and driving results. You’ll be anchored on one of the agency's largest and most high-profile accounts, partnering with a client at the forefront of transforming obesity and cardiometabolic healthcare, while also shaping media strategy across a diverse portfolio of health brands and initiatives.

Responsibilities

• Develop media strategies, including recommending tactics, targets, and timing for media outreach on client milestones such as data and regulatory milestones, business announcements, and consumer/celebrity campaigns.
• Establish and maintain relationships with health producers, reporters, contributors, and influencers to execute earned and sponsored content initiatives.
• Serve as a strategic counselor to clients, providing POVs that balance business objectives, media best practices, and reporter relationships.
• Lead media training sessions for executives and subject matter experts, helping translate complex healthcare and scientific topics into compelling, audience-focused messaging.
• Develop and pitch diverse health stories to engage top-tier, consumer, health, and relevant industry/trade publications and influencers to achieve client goals.
• Monitor client, landscape, and industry coverage to proactively provide POVs to clients and inform ongoing, creative media engagement strategy.
• Maintain deep knowledge of integrated healthcare, wellness, and lifestyle media to facilitate effective strategy and execution.
• In partnership with the EVP of Health Media, write and present strategic media engagement recommendations for existing and prospective clients (memos and slides).
• Work with account teams to set media measurement and evaluation criteria that drive results while exceeding client expectations.
• Identify earned media training and development needs of junior staff.
• Partner with account teams to support an exceptional client experience.

Qualifications

• 12+ years of media relations experience; agency or in-house experience highly preferred; healthcare experience required.
• Consumer health media experience highly preferred.
• Deep knowledge of healthcare and media trends, with the ability to interpret and translate science and data.
• Excellent written and oral communication skills.
• Proven track record of successful internal collaboration on cross-functional/multi-disciplinary teams, balanced with the ability to work independently in a fast-paced environment.
• Positive, effective relationships with external third parties and vendors.
• Solution-oriented approach to addressing client and team challenges.
• Strong understanding of the relationship between traditional public relations and current online/digital technology and social media.
• Ability to multi-task and maintain high-quality work in a quick-paced environment with multiple client demands.
• Proficiency in Microsoft Office Suite and media monitoring, tracking, and reporting tools such as Muck Rack, Cision/PR Newswire, Critical Mention, Burrelle’s, and Factiva.
• Experience leading high-performing teams and mentoring early-career team members.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave, including family-forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $149,340.00 - USD $239,148.00 annually. This role may also be eligible for bonus or incentive compensation. Compensation will be determined based on skills, qualifications, and experience, consistent with applicable law.