Senior Vice President, e-Commerce

About the role

The Senior Vice President of E-Commerce leads the strategy, performance, and execution of Signet’s e-commerce business. This role is focused on scaling a $1B business, improving performance, and strengthening execution discipline across the channel.

Core Accountabilities

• E-Commerce Strategy & Channel Leadership
• Define and lead the e-commerce strategy aligned to brand, customer, and financial objectives
• Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV
• Identify and unlock opportunities to accelerate digital penetration within a predominantly store-led business
• Ensure alignment between brand positioning and digital execution across all customer touchpoints
• P&L Ownership & Commercial Performance
• Own e-commerce P&L with accountability for revenue growth, margin performance, and demand efficiency
• Drive performance across key levers: traffic, conversion, AOV, retention, and profitability
• Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness
• Establish clear performance metrics and operating rhythms to drive accountability across the organization
• Digital Merchandising & Customer Experience
• Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization
• Partner with Merchandising to align product strategy with digital presentation and storytelling
• Continuously improve the end-to-end customer journey across web, mobile, and post-purchase experiences
• Leverage data and insights to drive personalization, usability, and conversion improvements
• Growth & Demand Generation (Influence)
• Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategies
• Ensure cohesive execution across acquisition, retention, and lifecycle marketing
• Drive a test-and-learn culture to optimize channel mix, campaigns, and on-site performance
• Influence pricing, promotion, and inventory exposure decisions to maximize demand and margin
• Omnichannel & Operational Integration
• Strengthen integration between e-commerce and store channels to deliver a seamless omnichannel experience
• Partner with Supply Chain and Operations to improve fulfillment speed, cost, and reliability
• Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfaction
• Digital Product, Technology & Transformation
• Partner with Product and Technology teams to execute the e-commerce roadmap
• Support platform evolution, including CMS migration and future composable architecture initiatives
• Identify opportunities to improve site performance, scalability, and digital capabilities
• Balance near-term execution needs with longer-term transformation priorities
• Cross-Functional Leadership & Influence
• Act as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and Technology
• Influence without direct ownership across key functions to drive aligned outcomes
• Serve as a strategic partner to Brand Presidents and senior leadership
• Drive clarity, accountability, and decision-making across a complex, matrixed organization
• People & Culture Leadership
• Lead and develop a high-performing e-commerce team, including senior directors and functional leaders
• Strengthen team capabilities in strategy, execution, and communication
• Establish clear operating rhythms, roles, and accountability frameworks
• Foster a culture of ownership, agility, and continuous improvement

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred
• 15+ years of progressive leadership experience in e-commerce, digital, or omnichannel retail
• Proven P&L ownership at scale (ideally $500M–$1B+ revenue responsibility)
• Demonstrated success driving e-commerce growth and improving channel performance
• Strong experience in digital merchandising, performance optimization, and customer experience
• Track record of operating effectively in complex, matrixed organizations
• Ability to influence across Marketing, Merchandising, Supply Chain, and Technology
• Experience with e-commerce platforms, digital analytics, and performance marketing ecosystems