Vice President of eCommerce

About the role

The Vice President of eCommerce is responsible for owning and scaling the digital commerce business for 10X Health. This role leads the strategy, performance, and evolution of the company’s digital storefront, marketplace channels, and subscription commerce programs to drive sustainable revenue growth.

Objectives

• Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
• Architect and optimize the digital customer journey from first visit through purchase
• Lead rigorous A/B testing programs across landing pages, product pages, checkout flows, and funnel experiences
• Partner with paid media leadership to optimize traffic-to-revenue conversion across campaigns and landing experiences
• Own digital merchandising strategy including bundles, cross-sells, upsells, and product collections
• Optimize how product bundles, protocols, and subscription offers are presented online
• Develop promotional and merchandising strategies that increase revenue per visitor and average order value
• Own online subscription conversion, renewal rates, and subscriber lifetime value
• Optimize subscription enrollment flows and retention experiences
• Partner with lifecycle marketing to align on-site messaging with retention and engagement campaigns
• Own the Amazon marketplace performance including agency relationships, advertising strategy, and listing optimization
• Own the Amazon P&L including PPC spend, ROAS, and category rankings
• Evaluate expansion opportunities to additional digital marketplaces
• Own the Shopify Plus technology stack and eCommerce roadmap
• Manage integrations, applications, and infrastructure powering the digital storefront
• Build or oversee the development of dashboards connecting site performance to revenue outcomes
• Establish attribution frameworks connecting marketing channels to revenue performance

Qualifications

• Strong commercial instinct for identifying opportunities that drive meaningful digital revenue growth across the customer journey
• Demonstrated sound judgment when prioritizing digital initiatives, focusing resources on the changes most likely to produce measurable revenue impact
• Ability to translate complex performance data into clear strategic decisions that improve digital business outcomes
• Experience in architecting digital commerce experiences that increase conversion, customer engagement, and lifetime value
• Understanding how to align marketing, product, and technology teams around shared digital revenue objectives
• Proven ability to build and scale high performing teams responsible for digital merchandising, marketplace performance, and site optimization
• Comfort communicating digital performance, opportunities, and strategic priorities to executive leadership
• Maintains a strong focus on balancing experimentation, speed of execution, and operational discipline while pursuing revenue growth
• 10+ years of eCommerce leadership experience with at least 5+ years owning a P&L
• Proven success scaling direct-to-consumer (DTC) revenue for health, wellness, supplement, or CPG brands preferred
• Deep expertise in Shopify Plus and digital storefront optimization
• Amazon marketplace experience including PPC, listings, and performance management
• Ability to sit, stand, and work at a computer for extended periods

Pay

BASE COMPENSATION: $210,000 - $240,000 annually

Schedule

ON-SITE