Senior Vice President, Director of Performance Measurement & Infrastructure

Position Overview

Methods+Mastery is seeking a visionary, growth‑minded Senior Vice President, Director of Performance Measurement & Infrastructure to join the leadership team. Reporting to Agency Executive Leadership, you will set the multi‑year vision, go‑to‑market strategy, and overall roadmap for the agency’s data, infrastructure, and AI capability suites. This includes hiring, developing, and mentoring a high‑performing analytics team, fostering a culture of continuous learning, rigorous quality control, and intellectual curiosity. You will lead the strategic expansion of intelligence offerings, establish practice‑wide data governance, and cultivate high‑level relationships across Fortune 50 client stakeholders.

Key Responsibilities

• Serve as an executive sponsor and primary strategic advisor to Fortune 50 clients, guiding long‑term marketing technology, AI adoption, and data maturity strategies.
• Drive practice growth by shaping new IP, packaging, and pricing intelligence products, and lead pitch strategies for major enterprise agency proposals.
• Represent Methods+Mastery as an industry authority on modern data architecture, AI governance, and social/marketing/communications intelligence trends.
• Architect the overall vision for agency data capabilities, balancing traditional business intelligence workflows with next‑generation machine learning and autonomous AI agents.
• Guide the transformation of bespoke client solutions into proprietary, scalable, and automated agency products and offerings.
• Act as client and project lead analyst to develop goals, KPIs, and measurement methodologies, delivering performance reports, cultural/trend analyses, audience profiles, influencer assessments, and other intelligence.
• Direct technical roadmap decisions, vendor alliances, cloud infrastructure investments, and data governance frameworks across the organization.
• Co‑lead and scale the multi‑disciplinary Insights & Analytics organization, establishing career pathways and directly managing team members, including VP and Director‑level leaders.
• Partner across Planning, Strategy, Content, Communications, Operations, and Account Management to ensure data infrastructure powers all agency disciplines.
• Drive an inclusive, high‑performing culture that prioritizes psychological safety, continuous learning, and equitable talent development.

Qualifications

Must‑Haves:

• 14+ years of experience leading data infrastructure, marketing analytics, or data engineering practices, with senior executive agency or management consulting experience.
• Proven track record of growing a multi‑million‑dollar analytics practice, managing department P&Ls, and scoping large‑scale enterprise projects and annual agreements.
• Master‑level ability to synthesize and present complex technological capabilities (AI, infrastructure, pipelines) into strategic business imperatives for C‑level executives.
• Deep familiarity with social listening infrastructure, consumer intelligence engines (e.g., Brandwatch, Sprinklr, Talkwalker), custom database builds, and modern data stack ecosystems.
• Demonstrated success managing, scaling, and developing multi‑tiered analytics and engineering teams (VPs, Directors, Managers).

Nice‑to‑Haves:

• Executive experience steering enterprise adoption of modern AI/ML frameworks (LangChain, LlamaIndex, MLOps, Algorithmic Governance/XAI).
• Expertise in enterprise cloud strategies (GCP, AWS, Azure) and Infrastructure as Code (IaC).
• Direct experience leading measurement and analytics technical evaluations, vendor partnerships, or co‑development deals.

Pay

The anticipated salary range for this position is $160,000 – $215,000, based on experience, knowledge, skills, other qualifications, and geography.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401(k) matching
• Paid time off
• Additional benefits as applicable

Schedule

Employees are required to work in the office for a minimum of three days per week, with the expectation that this requirement may increase over time.