Senior UX Researcher, YouTube Shopping Ads, AdsTube

About the role

At Google, we focus on the user and all else will follow. As a User Experience Researcher (UXR), you make this possible. You will join our multi-disciplinary UX team, collaborating with Engineering and Product Management, to gather insights and create industry-leading products. You’ll play a critical role in helping your team understand user needs and will drive impact at all stages of product development, ensuring products are useful, usable, and helpful.

Responsibilities

• Learn more about benefits at Google.
• Address assumptions and the status quo by identifying critical knowledge gaps in the Creator Ads ecosystem.
• Represent creator needs to UX, Product Management, and Engineering, ensuring product decisions account for the economic realities and growth goals of professional creators.
• Develop a comprehensive research roadmap that prioritizes the most urgent business questions, choosing the right mix of methods (e.g., ethnography, diary studies, or survey data) to deliver memorable, executive-ready insights.
• Use qualitative insights to navigate complex product trade-offs, balancing user friction with business viability in a fast-paced, high-stakes environment.
• Partner with data science and product marketing to triangulate "what" creators are doing with "why" they are doing it, turning research into a shared business advantage.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience of experience in an applied research setting (e.g., product or academic), or similar.
• Experience with research methods (e.g., usability, studies, contextual inquires, 1:1 interviews, unmoderated research studies).
• Experience conducting user experience research with business or advertiser users.

Qualifications

• Master's degree or PhD in Human-Computer Interaction, Cognitive Science, Statistics, Psychology, Anthropology, or a related field.
• 5 years of experience conducting UX research on products and working with executive leadership (e.g., Director level and above).
• 3 years of experience managing projects, and working in a large, matrixed organization.
• Experience leading strategic research efforts and integrating user research into product designs and design practices.
• Experience engaging with quantitative stakeholders and understanding quantitative findings and materials.

Skills

• Mastery of qualitative and quantitative methodologies.
• A growth mindset.
• A passion for aligning creator motivations with sustainable business goals.

Benefits

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $159000 - $231000 (USD) + 15% bonus target + equity + benefits

Pay

US: $159000 - $231000 (USD)

Schedule

TBD