Senior UX Researcher

About the Role

GEICO is seeking a highly skilled and experienced Senior Researcher, UX Research. As a UX Researcher, you will have a critical role in shaping the user experience of our products and services by utilizing insightful research and data-driven insights. This position is a hybrid role that requires being on-site 2-3 days a week at one of the following locations: Bethesda, MD; Palo Alto, CA; Seattle, WA.

Responsibilities

• Collaborate with cross-functional teams, including product managers, designers, and engineers, to execute research studies and experimentation.
• Proactively identify research opportunities and follow through the process from scope, execution, analysis, delivery, and measurement.
• Apply a mixed-methods approach — combining qualitative methods (interviews, ethnography, usability testing) with quantitative methods (surveys, usage analytics, experimentation) — across all phases of the research process, from recruitment and study design through analysis and reporting, to generate insight into user needs, behaviors, and product usage/performance.
• Use usage and behavioral analytics to identify friction, drop-off, and opportunity areas across the end-to-end user journey, triangulating quantitative signals with qualitative findings to explain the "why" behind the data.
• Design, run, and analyze experiments (A/B and multivariate tests) to validate hypotheses and measure the impact of design and product changes on user behavior and business outcomes.
• Conduct journey mapping, task analysis, and service/experience blueprinting to map end-to-end experiences, and connect tactical findings to the broader context of customers' lives, goals, and circumstances beyond a single product interaction.
• Analyze research data, identify patterns, and generate actionable insights that drive actionable insights and informed design decisions.
• Communicate research findings to stakeholders clearly and compellingly through reports, presentations, and interactive workshops.
• Incorporate AI into the research practice — using AI tools to accelerate analysis, synthesis, and reporting — and contribute research on how customers experience, trust, and adopt AI-driven product features.
• Collaborate closely with product managers, designers, engineers, and other stakeholders to advocate for user-centered design principles.
• Act as a strategic partner, providing valuable insights and recommendations throughout the product development lifecycle.
• Stay current with the latest research methodologies, tools, and industry trends, including emerging AI capabilities and experimentation practices.
• Continuously evaluate and improve research practices, ensuring the team has the right resources and techniques to deliver impactful results.

Basic Qualifications

• Bachelor's Degree in a related field
• 5+ years of experience (or 3+ with Master's degree) in user experience research
• 5+ years of experience in qualitative and quantitative research methods, including usability testing, surveys, interviews, and ethnographic research, journey mapping and task analysis

Preferred Qualifications

• Ecommerce, Insurance or Financial service industry experience
• Strong expertise in both qualitative and quantitative research methods, including usability testing, surveys, interviews, usage analytics and ethnographic research
• Experience designing and analyzing experiments (A/B/multivariate testing) to inform product and design decisions
• Experience using usage/behavioral analytics tools to surface friction points and opportunities across the user journey
• Experience conducting journey mapping, task analysis, and service/experience blueprinting
• Familiarity incorporating AI tools into the research workflow (e.g., AI-assisted synthesis, transcription, analysis), and/or experience researching AI-powered product features
• Proficient in data analysis and visualization tools, such as PowerBI or Tableau
• Have a solid understanding of user-centered design principles and methodologies
• Excellent communication and presentation skills, with the ability to convey complex research findings to both technical and non-technical audiences
• Demonstrated ability to influence cross-functional teams and drive user-centric design decisions
• Ability to translate journey-level and product-level findings into the broader context of customers' lives, goals, and life stages

Pay

Annual Salary $109,675.00 - $172,200.00

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.