Senior Trade & Industry Events Manager

The organization operates in the commerce technology sector, helping sellers overcome the challenges created by disconnected and outdated business tools. Its integrated, omnichannel solutions enable businesses to manage online sales, inventory, payments, appointments, customer relationships, and staff operations from a unified platform. The organization also embeds financial services into point-of-sale systems, helping merchants access business financing and better manage cash flow. Its solutions support businesses of all sizes, from emerging startups to large enterprise organizations.

About the Opportunity

The Senior Trade & Industry Events Manager will lead the organization’s trade show and industry event program across the retail and food and beverage sectors. This role is responsible for developing and executing high-impact event strategies that generate qualified leads, strengthen seller relationships, and showcase the organization’s products and solutions. The position oversees large-scale trade show activations from strategy and planning through execution, while partnering with sales, creative, product, and industry partners to deliver compelling event experiences.

Responsibilities

• Lead end-to-end planning and execution of Tier 1 trade show activations, including booth strategy, design, production, logistics, staffing, and on-site execution.
• Partner with the Trade Show Event Manager to develop event strategies, evaluate event selections, manage budgets, track ROI, and inform future investment decisions.
• Establish and negotiate experiential sponsorships with industry partners to increase brand awareness and strengthen market presence.
• Identify and evaluate opportunities to expand the organization’s presence within priority retail and food and beverage verticals.
• Collaborate with Sales teams to establish effective lead capture, qualification, handoff, and follow-up processes.
• Partner with Creative, Product, Sales, Partnerships, and other cross-functional teams to align event messaging, demonstrations, and experiences with business objectives.
• Manage relationships with external vendors, agencies, warehousing partners, booth fabricators, AV providers, contractors, and other event suppliers.
• Negotiate vendor agreements and manage vendor performance to ensure quality, timelines, and budget expectations are met.
• Create and maintain processes for event inventory, shipping and logistics, booth maintenance, documentation, and operational readiness.
• Track event performance and qualified lead generation to evaluate program effectiveness and identify opportunities for improvement.
• Travel to key trade shows and industry events as required, with travel expected up to 25% of the time.

Requirements

• Minimum of 8 years of experience in trade show management, event marketing, experiential marketing, or a related field.
• Proven experience managing large-scale trade show programs, including booth design, production, logistics, and on-site execution.
• Strong project management skills with the ability to manage multiple large-scale events simultaneously.
• Demonstrated success generating, capturing, and tracking qualified leads through trade show and industry event programs.
• Experience managing event budgets in the range of $500,000 to $1 million.
• Strong vendor management, contract negotiation, and stakeholder relationship skills.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with sales, creative, product, partnership, and other cross-functional teams.
• Willingness and ability to travel up to 25% of the time.
• Preferred: Experience within the retail or food and beverage industries.
• Preferred: Experience managing national field event programs.

Pay

Starting compensation will be determined based on job-related skills, experience, qualifications, work location, and applicable market conditions.

• Zone A: $163,600–$245,400 USD
• Zone B: $152,200–$228,200 USD
• Zone C: $144,000–$216,000 USD
• Zone D: $135,800–$203,600 USD