Senior Test Design and Campaign Planning Consultant (Senior Data Science)

About This Role

Wells Fargo is seeking a talented Senior Test Design and Campaign Planning Consultant to join their Marketing Science Test Design & Planning team as part of Consumer Banking and Lending (CBL). This role will consult on, develop, and implement marketing testing strategies that drive growth and engagement, while continuously improving campaign test & learn agendas to enhance performance and efficiency. Key responsibilities include forecasting financial returns, assessing key marketing levers for future optimization, and developing a learning agenda for continuous refinement of marketing campaigns. Learn more about career areas and lines of business at wellsfragojobs.com.

Additional Responsibilities

• Evaluate key marketing levers for future optimization
• Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
• Support the monthly forecasting process, estimating future performance based on historical data
• Ensure adherence to compliance and legal regulations and policies on all projects managed
• Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership

Required Qualifications

• 4+ years of data science experience, or equivalent demonstrated through work experience, training, military experience, or education
• A Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Desired Qualifications

• 1+ years of previous marketing campaign analytics experience or marketing forecast experience
• Strong analytical skills, with experience using data and insights to inform marketing decisions
• Experience in statistical testing and forecasting
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Experience with large production data sets
• Proficiency in SQL, Python / R, and other programming languages, along with Excel
• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams

Job Expectations

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule
• Employees support the focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture
• They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance)

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commute benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date

21 Jul 2026

Recruitment and Hiring Requirements

Third-party recordings are prohibited unless authorized by Wells Fargo. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Reference Number

R-534274-1