Senior Technical Product Marketing Manager

About the role

Joining Collibra’s Product Marketing team As a Sr. Technical Product Marketing Manager, you’ll be part of a cross-functional, highly collaborative team that works across Partners, Product, and Professional Services to bring data intelligence solutions to life. Reporting to the Director of Product Marketing, you’ll lead joint go-to-market strategies with strategic partners and create impactful messaging and content that empower both Collibra and partner sales teams to succeed.

Responsibilities

• Go-to-Market Strategy: Develop and execute technical go-to-market strategies by synthesizing deep market, competitive, and customer insights, with a strong focus on technical differentiators and use cases for our AI and unstructured data solutions.
• Technical Messaging & Positioning: Define and refine differentiated technical messaging and positioning that highlights the unique capabilities and value of our products. This includes crafting narratives that resonate with data scientists, engineers, and technical leaders.
• Content Creation: Create high-impact technical content, including solution briefs, whitepapers, technical blog posts, demos, and technical presentations. This content should be designed to educate, engage, and convert a technically-minded audience.
• Product Launches: Lead and coordinate cross-functional product launches, working closely with product management, engineering, sales, and marketing to ensure a seamless and impactful launch of new technical features and products.
• Sales Enablement: Equip our Sales, Solution Engineering, and Partner teams with the technical knowledge and content they need to effectively sell our AI and unstructured data products. This includes developing technical training materials, competitive battle cards, and detailed product documentation.
• Industry & Customer Engagement: Act as a technical subject matter expert at industry events, webinars, and customer meetings. Present to and engage with technical audiences to showcase our solutions and gather critical feedback.
• Product Tour: Help create and update engaging interactive guided tours of the Collibra Platform that explore real-world use cases and demonstrate the latest Collibra capabilities.
• Measures of success: Within 3 months: You will have a solid understanding of our product roadmap and a foundational knowledge of our target personas. You will begin building relationships with key stakeholders in Product, Engineering, and Customer Engineering teams. Within 6 months: You will have developed and executed