Senior Strategist, SEO and GEO

About the role

At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always.

Responsibilities

• Develop and deploy an AI strategy that connects consumers to commerce outcomes using knowledge of AI and large language models.
• Contribute to forward-thinking strategies that incorporate technical requirements, optimized content, and web infrastructure to enable AI models to crawl, understand, and cite our brand.
• Understand business objectives and develop analytical solutions that help achieve them, along with metrics to track their progress.
• Organize and prioritize multiple tracks of work, quantifying opportunities in terms of level of effort and upside.
• Contribute to forward-thinking strategies that enable on-site digital success as well as connecting with consumers as they change their digital search behaviors.
• Assist with cross-channel analytics that evaluate total organic search footprint with generative AI metrics from large language model platforms.
• Work with technical teams, including (but not limited to) technology, front-end development, and infrastructure.
• Advise, collaborate, and work cross-functionally with business stakeholders, designers, and dev to ensure SEO/GEO best practices.
• Develop efficiencies through AI and marketing automation.
• Open to exploring new methods of search strategy.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in SEO and/or GEO.
• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
• Strong experience with dashboards and reporting, involving large datasets and multiple data sources, with the ability to interpret data and produce meaningful insights.
• Detail-oriented approach to holistic marketing measurement and project management.
• Very strong organization and time management skills.
• Experience leveraging SEO/GEO and analytics data as a guide for strategy and decision-making.

Qualifications

• Experience in relevant web design principles, UX/CX best practices.
• Strong analytical and creative problem-solving skills.
• Experience analyzing data, monitoring campaigns for improvements, and ensuring campaign goals are being met.
• Ability to rapidly build expertise on new businesses and industry verticals.
• Experience with SEO tools to inform SEO strategy including but not limited to Google Sheets, Google Search Console, Google Analytics, Google Data Studio, SEMRush, SimilarWebPro, Ahrefs, Botify, and Screaming Frog.

Schedule

This is a hybrid role with a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.