Senior SEO/GEO Strategist

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Department Overview

The Motorola Solutions Search and AI Optimization team is looking for a Senior SEO/GEO Strategist to help lead the evolution of our search strategy across traditional channels, AI search engines and emerging search experiences. This role will be crucial in driving organic growth for Motorola Solutions’ global security and safety solutions, with the goal of strengthening our brand’s visibility, authority and performance across several domains.

Job Description

We are looking for an experienced SEO expert with 5-6+ years of experience to steer strategic B2B SEO and “search everywhere optimization” initiatives and projects. This person will report directly to the Senior Manager for Search and AI Optimization, helping define how we approach the rapidly evolving search landscape, collecting data to understand shifting search behavior, running experiments to understand how we succeed in volatile search experiences, and executing both new and proven playbooks to maximize business impact. The ideal candidate should be comfortable in ideating and running strategic campaigns, building and improving frameworks, and transforming complex search data into actionable takeaways. This role will also support broader SEO and organic growth priorities, including large cross-functional projects and marketing campaigns, performance monitoring and optimization, and SEO content strategies.

Core Responsibilities

• Develop and own strategic SEO and GEO roadmaps across several domains, markets and business priorities.
• Lead high-impact SEO/GEO search initiatives and frameworks that drive business impact and growth through clear implementation, QA, measurement and optimization.
• Identify and prioritize SEO and GEO initiatives across on-site, off-site, technical, and emerging search optimization swimlanes.
• Develop complex SEO/GEO experiments to uncover search behavior trends and winning tests that strengthen our traditional and AI search optimization approach.
• Spearhead advanced SEO and competitive analyses, identifying key opportunities and gaps and translating findings into meaningful recommendations and activities.
• Collaborate closely with Performance Marketing, Digital Content, Web Development, UX and Data Analytics to develop emerging strategies, triage issues, and effectively track organic KPIs.
• Establ