Senior Strategist, Paid Social - Agency

About the role

As a Senior Paid Social Strategist, you'll serve as the strategic lead across a portfolio of clients, helping shape how some of today's most recognizable consumer brands grow through paid social platforms including Meta, TikTok, Pinterest, and YouTube. You'll develop full funnel media strategies, uncover new testing opportunities, guide creative direction through performance insights, and translate complex data into clear business recommendations. You'll partner closely with client strategy, measurement, creative, and platform teams to deliver integrated solutions that move beyond campaign performance and drive measurable business growth.

Responsibilities

• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting.
• Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior.
• Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes.
• Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data.
• Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways.
• Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities.
• Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice.
• Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries.
• Mentor junior team members and help elevate strategic thinking and execution across the team.

Requirements

• 4+ years of experience managing paid social campaigns, including hands-on buying within platform UIs.
• Experience developing full funnel media strategies for eCommerce or consumer brands, balancing awareness, consideration, and conversion objectives while still achieving business goals.
• Deep expertise across at least four major paid social platforms (Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat, LinkedIn, etc.).
• Strong understanding of creative best practices and a demonstrated ability to use performance data to inform creative strategy and testing.
• Awareness of consumer, retail, and cultural trends, with the ability to identify timely opportunities for brands to participate authentically.
• Strong analytical skills with the ability to synthesize complex data into clear business recommendations.
• Excellent presentation and client communication skills.
• Advanced Excel skills (pivot tables required).
• Digital marketing certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are a plus.