Senior Strategist Paid Media

What You’ll Be Doing

• Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management.
• Maintain an understanding of each brand's business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the brand.
• Use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to brand stakeholders.
• Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.
• Responsible for executing and/or overseeing all basic tactical execution and campaign audits.
• Effectively prioritize efforts to focus on delivering on the most important things.
• Tracks and reports on campaign results, data analysis, and participates in weekly client calls.
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews.
• Effectively communicate to and collaborate with internal team.

Requirements

• 5+ years of related paid media work experience.
• Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest.
• Hands-on experience in managing monthly campaign budgets from $30K USD.
• E-commerce experience mandatory.
• Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products.
• Google Ads and Facebook Blueprint certification a plus.
• Experience working in Google Analytics.
• Client management experience.
• Agency experience a plus.