Senior Strategist CX/CRM - Freelance

About the role

As CRM /CX Senior Strategist - Freelance, you will play a crucial role within the team, fueling the development and execution of various CRM initiatives. This specific role requires strong analytical and story-telling skills, with the ability to translate complex data and research into simple stories and compelling strategies. This Strategist will partner closely with analytics teams to mine insights from qualitative and quantitative research, build CRM campaign optimization recommendations, and brief creative tests across the customer lifecycle.

Responsibilities

• Work directly with team members and clients at the outset of an assignment to define/refine the right opportunity and the right problem to solve
• Conduct in-depth market research and competitive analyses to identify whitespace opportunities
• Analyze consumer behavior, market trends, and industry data to define best practices
• Collaborate with analysts and data scientists to mine insights from user- and campaign-level data, and translate these into strategic and creative recommendations
• Support development of communications strategies across the customer lifecycle, including lead generation, customer acquisition, engagement, and retention
• Develop and present compelling insight reports and other presentations to clients, effectively communicating strategic insights, implications, and recommendations

Requirements

• 5+ years of strategic planning experience in an agency, consulting, or market research environment – CX, CRM and creative strategy experience required
• Previous data/analytics experience highly preferred
• Experience working with syndicated research tools (e.g., Mintel, Warc, Kantar, Comperemedia, MRI, BAV, etc.)
• Excellent communication, presentation, and interpersonal skills
• Ability to work effectively in a fast-paced, collaborative environment

Qualifications

• Ambidextrous Design Thinker: You’re an analytical, yet creative problem-solver who knows how to call on both sides of their brain to break down and tackle abstract problems.
• Skilled Storyteller: You’re able to persuasively and concisely deliver clear and engaging presentations that simplify complex ideas for any audience.
• Proactive Doer: You’re interested in not just doing the work but also defining what the work needs to be. You’re not the type to sit around and wait to be told what to do. You’re the type of person who sees problems or opportunities and roll up your sleeves to try and figure them out.
• Detail-Oriented: You hold your work to a high standard and see every deliverable as an opportunity to sell yourself to the client.
• Relentlessly Curious: An avid thinker and seeker of knowledge, with the keen ability to spot patterns and make connections.
• Collaborative and Growth-minded: You’re an introspective thinker with a growth mindset who embraces a kaizen philosophy. You value open and honest communication and are eager to learn from (and alongside) your team.

Skills

• Strong analytical and storytelling skills
• Ability to translate complex data and research into simple stories and compelling strategies
• Experience working with syndicated research tools (e.g., Mintel, Warc, Kantar, Comperemedia, MRI, BAV, etc.)
• Excellent communication, presentation, and interpersonal skills
• Ability to work effectively in a fast-paced, collaborative environment

Benefits

We offer a competitive benefits package. Click here for more details.

Pay

$75—$95 USD

Schedule

We adopt a hybrid approach, with teams in the office an average of four days a week.