Senior CX Strategist

Responsibilities

• Work with clients and internal teams to translate brand strategies into activation plans designed to achieve defined KPIs and goals.
• Mentor and guide junior CX Strategists and cross-functional teams, providing strategic oversight and fostering skill development to build agency-wide capabilities.
• Lead the development of comprehensive activation plans mapping the full campaign journey, integrating paid, earned, and owned touchpoints within client budgets to secure executive buy-in and alignment.
• Ensure activation plans are rigorous and actionable, serving as the definitive source for scoping, briefing, and resourcing across internal execution teams, while anticipating potential risks and opportunities.
• Continuously monitor development of marketing tactics for strategic connection to overall marketing goals and tactical KPIs.
• Proactively monitor market dynamics, performance indicators, and competitive landscapes to drive data-informed decisions on budget reallocation, strategic pivots, and optimization opportunities; lead implementation with SMEs and cross-agency partners.
• Cook up changes expeditiously with appropriate teams to keep work evolving and performing.
• Work with data on performance trends and implications and provoke strategic questions for mining data, developing tests, and creating pro formas and campaign projections.
• Responsible for campaign report development and client presentations of those reports.
• Champion innovation by identifying emerging trends, technologies, and partnerships to evolve campaign strategies and enhance client ROI.
• Feed learnings back to Planning as input into research and planning opportunities to evolve our positioning and brand direction.
• Architect annual marketing plans for key clients, synthesizing established objectives and strategies with forward-looking insights to drive long-term growth and adaptability.
• Partner strategically with Account Management to identify and pursue year-round opportunities from performance results or plan gaps, shaping enhancements that deliver superior customer outcomes and uncover new business avenues.
• Decision-making responsibility for final plans and optimizations.

Qualifications

• Minimum of 8 years of experience in senior strategic roles within agencies, leading initiatives across media, content, social, and digital strategy, with demonstrated impact on client P&L or business growth.
• Proven mastery in translating and amplifying brand strategy across the entire customer journey, with experience optimizing omnichannel experiences for measurable uplift in engagement and conversion.
• Extensive experience leading the amplification and extension of creative concepts into innovative, non-traditional touchpoints, including experiential activations, influencer ecosystems, and data-led personalization at scale.
• Track record of mentoring teams, presenting at industry forums, or contributing to thought leadership that shapes agency or client strategies.