Senior Strategist

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and return on investment. CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we deliver innovation, specialized skills, enriching opportunities, and inclusive benefits to our employees. We combine the atmosphere of a startup with the stability and experience of a global leader.

About the role

The Senior Strategist helps connect brand strategy to customer experience by turning insights and positioning into practical journey ideas and engagement approaches. This role develops coherent strategic outputs with growing independence, contributing meaningfully to both brand and experience work.

Responsibilities

• Execute strategy-specific tasks with direction and incorporate feedback effectively into deliverables.
• Ensure quality and coherence of outputs, including research and insights that inform client deliverables and agency thought leadership.
• Translate brand positioning and messaging into journey maps, experience frameworks, and engagement ideas.
• Contribute to the development of strategic narratives that connect brand promise to customer reality.
• Lead drafting of experience deliverables, recommendations, and supporting materials.
• Collaborate with Creative and cross-functional teams to ensure experiences ladder back to brand intent.
• Support workshops, working sessions, and client presentations with clear strategic thinking.
• Conduct landscape analysis diving into the 4Cs: company, competition, customer, and culture.

Qualifications

• 4–6+ years of experience in strategy, planning, or related disciplines.
• Experience in experience strategy or brand planning roles preferred.
• Strong synthesis, storytelling, and strategic thinking skills.
• Strong understanding of audiences and brand fundamentals, including how they navigate ecosystems and how experience changes influence behavior.
• Ability to analyze qualitative and quantitative inputs/research.
• Excellent writing, communication, and presentation skills.
• BA/BS degree required; advanced degree is a plus.
• Experience in healthcare or regulated categories preferred.
• Open to non-traditional, human-centered disciplines (Anthropology, Philosophy, Sociology, Journalism, Design Strategy).

Benefits

• Medical, dental, and vision coverage.
• Disability insurance.
• 401K retirement plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

USD $81,225.00 - USD $129,987.00/Annually.