Senior Strategic Insights Researcher

About the role

Senior Researcher who builds and personally runs PrizePicks’ pre-launch creative, concept, messaging, and asset testing; designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations that improve outcomes before launch. This is not a manager or vendor-management role.

Responsibilities

• Write briefs, design studies, conduct fieldwork, analyze findings, and make recommendations
• Design and execute creative, advertising, concept, message, or value-proposition testing
• Translate business decisions into research objectives, hypotheses, success measures, and study designs
• Program surveys with visuals in Qualtrics or a comparable platform
• Apply experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
• Moderate interviews, focus groups, or rapid iterative studies and diagnose why an idea works or fails
• Synthesize consumer research with brand strategy, product context, and in-market performance

Requirements

• 5+ years in market research, consumer insights, advertising research, or a closely related discipline
• Hands-on across the full research lifecycle
• Experience designing and executing creative, advertising, concept, message, or value-proposition testing
• Ability to translate business decisions into research objectives, hypotheses, success measures, and study designs
• Experience programming surveys with visuals in Qualtrics or a comparable platform
• Understanding of experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
• Experience moderating interviews, focus groups, or rapid iterative studies
• Mixed-method capability across quantitative and qualitative research
• Examples of research changing a creative or business decision

Nice to Have

• Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences
• Exceptional ownership, persistence, and follow-through
• Background in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category
• Built benchmarks, research principles, or repeatable creative-learning systems
• Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration
• Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams

Where you’ll live

While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

Pay

The typical salary range for this position is $120,000 to $135,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.