Senior Staff Product Marketing Manager, Content Strategy & Portfolio Marketing

About the role

The Senior Staff Product Marketing Manager, Content Strategy & Portfolio Marketing, will lead the creation and ongoing management of high-quality marketing content across portfolio. This role combines strategic product marketing leadership with hands-on content development to ensure customer-facing materials are clear, accurate, differentiated, and aligned with business priorities. The successful candidate will partner across Product Marketing, Product Management, Customer Marketing, Regional Marketing, Commercial, Medical Affairs, Legal, and Regulatory teams to translate complex genomics concepts into compelling, audience-relevant content. This individual will bring strong judgment, operational and executional discipline, and the ability to move a broad portfolio of work forward in a global, matrixed organization.

Responsibilities

• Lead the strategy, development, and ongoing evolution of customer-facing marketing content across products, applications, workflows, and portfolio-level solutions.
• Create and update core marketing materials, including web content, application and technical content, campaign assets, sales tools, presentations, and training materials.
• Assess existing content for accuracy, relevance, consistency and alignment with current positioning, messaging, intended use, and regional requirements.
• Prioritize content needs using business impact, customer need, product lifecycle, commercial readiness, usage data, and risk-based inputs.
• Translate technical, scientific, and