Senior Specialist, Revenue Enablement

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

About the role

The Senior Specialist, Revenue Enablement plays a key role in connecting Marketing and Sales efforts to drive measurable growth across SHRM’s B2B2C ecosystem. Working cross-functionally with Sales, Demand Generation, and Product teams, the Senior Specialist supports the design and optimization of enablement programs and materials.

Responsibilities

• Collaborate closely with Sales and Marketing teams to identify enablement needs, gather feedback, and co-develop tools and messaging that support every stage of the sales cycle.
• Translate campaign insights into actionable sales materials (e.g., talk tracks, one-pagers, and follow-up templates) that align with audience behavior and campaign goals.
• Serve as an insight conduit between Marketing Analytics & Optimization and Sales, sharing learnings on lead quality, engagement trends, and message performance.
• Contribute to readiness programs and training sessions that strengthen Sales confidence in using SHRM’s marketing tools, campaigns, and assets.
• Leverage analytics and AI tools (e.g., Adobe CJA, Salesforce, Marketo) to surface actionable insights that improve conversion and campaign-to-sales alignment.

Requirements

• Bachelor’s degree in business administration, marketing, or relevant equivalent experience in lieu of degree.
• Five (5) or more years of marketing sales enablement experience.
• Strong understanding of B2B marketing and sales alignment principles, with a focus on collaboration, communication, and shared performance outcomes.
• Strong ability to interpret analytics and audience behavior data to make recommendations that improve lead quality and follow-up effectiveness.
• Excellent written and verbal communication skills.
• Certifications in Adobe experience tools are a plus.

Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.

Schedule

Hybrid Schedule (3 Days In-Office/2 Days Remote) – Tuesday through Thursday in office and Monday and Friday remote.

Pay

$83,000 to $100,000 per year