Jobs · Healthcare · Pennsylvania

Senior Specialist, Market Research

TalentAlly · North Wales, PA · Today
Healthcare$117k–$184k/yrFull-time

As a strategic partner to the business, the Senior Specialist, Primary Market Research is responsible for understanding business challenges and delivering customer, market, and competitive insights that inform commercial decision-making. This role supports Gastrointestinal (GI) Cancers and certain Oncology Early Commercial assets across U.S. and Global markets through the design, execution, and application of primary market research and integration of secondary data sources.

Responsibilities

  • Frame business questions and identify information needs that support commercial strategy and decision-making.
  • Develop research and analysis plans aligned with business objectives.
  • Draft research briefs, requests for proposals, and hypotheses to be tested.
  • Support the identification and selection of external research partners.
  • Manage market research projects from design through execution and insight delivery.
  • Apply appropriate qualitative and quantitative research methodologies and leverage innovative research approaches when appropriate.
  • Utilize primary market research, syndicated data, secondary data, and analytics to develop integrated insights and recommendations.
  • Explore and apply AI-enabled market research tools, advanced analytics, and emerging technologies—including synthetic respondents, digital personas, or other approved methodologies—to enhance insight generation, improve efficiency, and support decision-making.
  • Synthesize data and research findings into clear, compelling, and actionable business recommendations.
  • Communicate insights effectively and influence stakeholders to drive business action.
  • Ensure adherence to all compliance, privacy, and ethical standards associated with market research activities.
  • Manage project budgets and timelines and adjust plans as business needs evolve.

Requirements

  • Minimum of 3 years of relevant experience in market research, analytics, marketing, sales, finance, forecasting, business analytics, or related commercial functions.
  • Strong analytical, problem-solving, and critical-thinking skills.
  • Foundational knowledge of quantitative and qualitative market research methodologies and research design.
  • Ability to translate business questions into research objectives and actionable insights.
  • Ability to synthesize multiple sources of information into concise, business-focused recommendations.
  • Working knowledge of the pharmaceutical and healthcare environment.
  • Strong collaboration, communication, and stakeholder engagement skills.
  • Ability to manage multiple projects and priorities in a dynamic environment.
  • Demonstrated curiosity and commitment to continuous learning and capability development.
  • Ability to work independently while contributing effectively within a team environment.

Qualifications

  • Minimum Required: BA/BS in Business, Marketing, Healthcare or related field.
  • Preferred: MBA, MS, MPH, or other advanced degree in a relevant discipline.

Preferred Experience and Skills

  • Prior pharmaceutical market research experience.
  • Experience supporting multiple brands, products, or therapeutic areas.
  • Knowledge of U.S. and Global healthcare markets.
  • Experience working within a large, matrixed, multinational organization.
  • Familiarity with AI-enabled research tools, advanced analytics, or emerging insight-generation methodologies.
  • Experience integrating primary market research with secondary, syndicated, epidemiology, claims, digital, or other commercial data sources.
  • Demonstrated use of generative AI tools and applications in a responsible and compliant manner to improve productivity, insight generation, and business decision support.

Skills

  • Business Analysis
  • Business Data Analytics
  • Communication
  • Emerging Technologies
  • Ethical Standards
  • Financial Forecasting
  • Insight Generation
  • Marketing
  • Market Research
  • Multi-Management
  • Productivity Improvements
  • Project Budgeting
  • Researching
  • Stakeholder Engagement
  • Stakeholder Relationship Management
  • Supplier Management
  • User Research
  • Waterfall Model
  • Working Independently

Pay

The salary range for this role is $117,000.00 - $184,200.00. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

Benefits

  • Medical, dental, vision healthcare and other insurance benefits (for employee and family).
  • Retirement benefits, including 401(k).
  • Paid holidays, vacation, and compassionate and sick days.

Schedule

This role has a hybrid flexible work arrangement with up to 10% travel requirements.

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