Senior Specialist, CRM Onboarding & Engagement

About the role

We are seeking a Sr. Specialist, CRM Onboarding & Engagement to support the strategy and optimization of early-lifecycle and engagement journeys at McAfee. This role focuses on designing high-impact onboarding and engagement experiences that drive activation, product adoption, and long-term retention. This is a hybrid role based in the New York City area or a commutable distance of one of our hubs i.e. Frisco, TX or San Jose, CA or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location.

Responsibilities

• Support the strategic vision and performance of onboarding and engagement journeys across CRM channels
• Work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact
• Understand customer behavior, identify friction points, and design journeys that guide customers from first touch to long-term value
• Support onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
• Design journey logic, messaging frameworks, and personalization strategies for early-stage customers
• Partner with Marketing Operations to ensure accurate execution of journeys and campaigns
• Define test-and-learn roadmaps, including A/B and multivariate testing strategies
• Analyze performance to optimize activation, engagement, and retention KPIs
• Collaborate with Product and Data & Analytics teams to align journeys with product behavior and insights
• Contribute to lifecycle playbooks and best practices

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or customer engagement roles
• Strong experience designing onboarding or engagement journeys within a CRM platform
• Comfort working with performance metrics, funnels, and experimentation frameworks
• Experience partnering with execution teams while owning strategy and optimization
• Excellent storytelling and communication skills
• A test-and-learn mindset with attention to detail

Qualifications

• Customer-obsessed and data-driven
• Strong instinct for what makes onboarding and engagement experiences work
• Enjoy owning outcomes and continuously improving performance

Skills

• CRM platform experience
• Experimentation and testing frameworks
• Strategic planning and execution
• Customer journey design
• Performance analysis and optimization
• Collaborative teamwork

Benefits

Company Benefits And Perks include a variety of social programs, flexible work hours, and family-friendly benefits. Accrued each year are 14 Paid Company Holidays, Unlimted Paid Time Off for Exempt Employees, and 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees. We also offer a bonus program, 401k retirement, medical, dental, vision, basic life, short term disability, and long-term disability coverage, paid parental leave, and support and community involvement.

Pay

The anticipated compensation for this position is USD $93,370.00/Yr. - USD $153,400.00/Yr. depending on experience and qualifications.