Senior Specialist, Category Development
Staples · Framingham, MA · Yesterday
MarketingFull-time
Key Responsibilities
- Monitor customer reviews, ratings, feedback, competitor assortments, pricing, features, packaging, and innovation activity to identify unmet needs, risks, and growth opportunities.
- Analyze category performance, assortment productivity, Owned Brand penetration, hero products, redundancies, and whitespace opportunities to support category reviews and portfolio health assessments.
- Research customer pain points, evolving needs, product concepts, materials, specifications, value propositions, and competitive design trends to support product briefs and business cases.
- Develop competitive landscape reports, category scorecards, trend reports, executive-ready summaries, presentations, and opportunity assessments for business partners and leadership.
- Maintain insight repositories, improve research methods and reporting tools, and share best practices that help teams move from observations to decisions.
Qualifications
- Basic Qualifications: Bachelor’s degree in Business, Marketing, Merchandising, Analytics, Market Research, or related field. 2+ years of experience in category management, merchandising, market research, consumer insights, business analytics, or related field.
- Experience analyzing quantitative and qualitative data from multiple sources.
- Experience creating reports, presentations, dashboards, or stakeholder recommendations that translate insights into action.
- Proficiency in Microsoft Excel and PowerPoint.
Preferred Qualifications
- Experience supporting Private Brand, product development, or innovation initiatives in retail, consumer products, category management, or merchandising environments.
- Experience using market research, competitive intelligence, or benchmarking tools to develop executive-level presentations and business recommendations.
- Advanced proficiency with Excel and data analysis techniques.
Benefits
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts
Company Match 401(k)
Physical and Mental Health Wellness programs
and more!