Senior Specialist, Campaign Marketing

Job Summary

The Senior Specialist, Campaign Marketing plays a critical role in executing integrated marketing campaigns that drive awareness, demand, and engagement across Southwire's key vertical markets.

Key Responsibilities

• Translate campaign strategies into actionable execution plans, timelines, and deliverables.
• Manage the development of integrated segment marketing campaign assets across the full marketing mix, including digital and web, email, social media, advertising, events, webinars, and sales enablement.
• Cook up campaign launches and ensure alignment across internal stakeholders.
• Own campaign calendaring, scheduling, and project timelines across multiple concurrent initiatives.
• Manage workflows through project management tools (Workfront).
• Ensure all campaign deliverables are completed on time and aligned to scope.
• Collaborate with Product Marketing, Channel Marketing, Creative, Digital, and Sales teams to ensure cohesive execution.
• Track campaign execution progress and provide regular status updates.
• Support reporting efforts by organizing campaign data (analysis performed by strategy leads).

Required Education & Experience

• Bachelor's Degree
• Specialized Degree: Business Administration or Marketing
• 5-7 Years of Experience
• Field(s) of Expertise: Marketing

Preferred Education & Experience

• Master's degree
• Specialized Degree: Business Administration or Marketing
• 8-11 Years of Experience
• Field(s) of Expertise: Marketing
• Certificates/Licenses: Adobe Workfront, Marketing Cloud, Google Analytics, Salesforce, Social management

Spans of Control

• Does this role manage Southwire team members: No

Travel

• Domestic - less than 20% of time

Physical Requirements

• Moving - 5% of time
• Standing - 5% of time
• Sitting - 80% of time
• Walking - 10% of time

Working Conditions

• Office

Equipment

• Computer/Keyboard