Senior Social Planner

Key Responsibilities

• Assist the social media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including QAs and campaign optimizations.
• Conduct regular check-ins with the Social Supervisor to report on campaign performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs and campaign results.
• Listen and stay engaged with relevant discussion about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (preferred).
• 3+ years of experience in social media management
• Proven track record of successfully managing and growing social media accounts for brands or organizations.
• Strong in-platform experience across social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.) and analytics platforms (e.g., Google Analytics, Facebook Insights, etc.).
• Deep understanding of social media platforms, content creation, and digital marketing trends.
• Expertise in creating data-driven social media strategies and optimizing campaigns for performance.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams.
• Strong problem-solving abilities and adaptability in a fast-paced, dynamic environment.
• Creative mindset with the ability to develop compelling content ideas and strategies.
• Experience in pharma or healthcare is required
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills