Senior Social Media Manager

Babylist is a platform for expecting and new families, serving more than 10 million shoppers each year. Its ecosystem includes the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, and branded content. The company generated $750 million in revenue in 2025.

About the Role

You will help lead Babylist's day-to-day social presence across content, community management, and platform strategy, with primary ownership of TikTok. Reporting to the Director of Social and Creator Marketing, you will combine strategic leadership with hands-on production and collaborate across brand partnerships, acquisition, editorial, creative, PR, and influencer marketing.

Responsibilities

• Lead a strategic overhaul of Babylist's social presence, improving content quality, platform performance, and cultural relevance.
• Own TikTok end to end, including trendspotting, creator collaboration, content production, and performance optimization.
• Storyboard, shoot, edit, and optimize platform-native short-form video.
• Create useful and emotionally resonant content for expecting families.
• Partner across PR, influencer, brand partnerships, editorial, acquisition, and creative to align messaging and amplify campaigns.
• Establish and track KPIs, using performance data to refine strategy and demonstrate impact.
• Turn comments, DMs, audience signals, and cultural observations into content that builds trust and loyalty.
• Develop scalable systems, resourcing plans, and a strong creative foundation for Babylist’s social programs.

Qualifications

• 8+ years of social media experience at a consumer-facing brand with 500,000+ followers.
• Deep understanding of organic TikTok content, trends, creators, and platform culture.
• Hands-on experience storyboarding, filming, editing, and optimizing short-form video.
• Fluency across TikTok, Instagram, Facebook, and Reddit.
• Proven ability to scale social programs, grow audiences, and deliver measurable outcomes.
• Strong analytical skills and experience translating social insights into content and strategy decisions.
• Experience with creators, influencers, branded content, and partnerships.
• Daily use of AI to improve content, workflows, trend forecasting, and performance insights.

Pay

Starting salary: $159,775–$191,730, plus a target 20% annual bonus and competitive equity.

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and paid time off
• Company-wide paid week off at the end of the year
• Remote-work office stipend
• Physical, mental, and emotional health, parenting, childcare, and financial-planning perks
• Career progression and performance-based advancement
• Access to AI tools including Claude and ChatGPT

Location: Remote, with regular production work at Babylist's SoHo showroom in New York City, NY.