Senior Social Media Manager

About the role

Candidates in Los Angeles are preferred.

Responsibilities

• Lead the strategic planning across LegalZoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
• Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec.
• Identify and deploy strategies and tactics to increase follower growth and engagement
• Collaborate with cross-functional teams on product and comms-related initiatives to integrate into the social content calendar
• Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
• Collaborate with creatives to ensure content is optimized to platform behaviors and formats
• Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams; build guardrails, tone, and response playbooks to maintain brand voice while protecting customers and the brand
• Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
• Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas
• Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems

Requirements

LegalZoom is a remote-first company, and the national range for this role is $104,600 - $139,500. Actual compensation offered will depend on several factors, including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs.

Qualifications

• 5-8+ years of hands-on social media/brand marketing experience (or equivalent), including ownership of organic social strategy and operations
• Experience with enterprise social tools (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout) and analytics platforms
• Demonstrated ability to lead social strategy and run day-to-day execution (content calendar management, publishing, community response)
• Exceptional program and project management skills — you are impeccably organized and thrive in managing many concurrent, time-sensitive projects
• Deep platform knowledge and up-to-date best practices across major social apps (incl. short-form video, social search optimization, metadata/subtitles, discovery signals)
• Strong analytical chops: experience building dashboards, running A/B tests, designing experiments, and translating quantitative and qualitative insights into strategy
• Experience with influencer/creator outreach and partnership management (identification, briefs, measurement)
• Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners
• Proven bias for action, high ownership, and comfort in moving fast with high volume and velocity of projects

Skills

• Strategic thinking and execution
• Project management
• Content creation and optimization
• Community management
• Analytics and data-driven decision-making
• Influencer and creator partnerships

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
• ○ Fertility
• ○ Mental Health
• ○ One Medical
• ○ Fringe lifestyle benefits

Pay

$104,600 - $139,500

Schedule

Remote-first