Senior Social Manager

About the role

NetDocuments is seeking a Social Manager to define and scale our voice across the legal technology market. This role is foundational and seeks someone who excels at creating strategy, establishing programs, and executing with excellence.

Responsibilities

• Own NetDocuments’ social media strategy, editorial calendar, and execution across all corporate channels.
• Build and scale executive and subject matter expert thought leadership programs, helping leaders share their expertise, perspectives, and industry insights with legal and technology audiences in every vertical we serve.
• Establish the KPIs, reporting framework, and measurement strategy that connect social media efforts to brand awareness, influence, engagement, and business outcomes.
• Grow NetDocuments' audience, share of voice, and industry influence while driving engagement with legal professionals and technology decision-makers.
• Identify and capitalize on industry conversations, market trends, product launches, customer stories, and cultural moments that strengthen NetDocuments' position as a category leader.
• Own social governance, including employee advocacy guidelines, social media policy, profile best practices, and evaluation of advocacy tools.
• Actively engage with communities where legal and technology professionals gather, fostering relationships and building credibility for the NetDocuments brand.
• Create scalable programs that bring executive and SME expertise to life through LinkedIn Live, short-form video, podcasts, webinars, customer interviews, and other emerging content formats.
• Own and execute the organic social media strategy, including promotion of reports, campaigns, and thought leadership content, while partnering with demand generation teams to align organic and paid social efforts.
• Generate and measure social-sourced leads, opportunities, and pipeline contribution.

Requirements

• 6+ years of B2B social media experience, with demonstrated ownership of both organic and paid social programs.
• Exceptional writing, editing, and storytelling skills with the ability to adapt voice, tone, and message for various audiences.
• Strong analytical mindset with experience defining KPIs, setting targets, and communicating performance insights to stakeholders and executive audiences.
• Demonstrated ability to turn complex topics into engaging, accessible content that resonates with professional audiences.
• Strong editorial instincts and news judgment—you stay on top of industry conversations and know when and how to participate.
• Experience balancing long-term strategic planning with real-time execution.
• Comfortable operating as a highly autonomous individual contributor in a fast-moving environment.
• Experience leveraging AI-powered marketing and social media tools to optimize content creation, distribution, and performance, such as LinkedIn AI features, Sprout Social, Hootsuite, HubSpot AI, ChatGPT, Jasper, Writer, Canva Magic Studio, or similar technologies.
• Experience producing and managing video content across formats, including LinkedIn Live events, customer interviews, executive video series, webinars, podcasts, short-form social videos, and on-demand thought leadership content, using tools such as StreamYard, Riverside, Zoom, Adobe Premiere Pro, Descript, or similar platforms.
• Proven track record of measuring and optimizing social media programs against demand generation metrics, including social-sourced leads, influenced opportunities, pipeline contribution, conversion rates, and campaign performance.

Qualifications

• Location flexible (Central Time zones or East Coast preferred).
• Travel expected for events, customer visits, and content capture. This role could have 50%+ travel.

Skills

• Strategic thinker with strong editorial instincts.
• Ability to balance long-term strategy with real-time execution.
• Experience with AI-powered marketing and social media tools.
• Experience producing and managing video content.

Benefits

• 90% healthcare premiums company covered HSA company contribution
• 401K match at 4% with immediate vesting
• Flexible PTO (typically 3 to 4 weeks a year)
• 9 paid holidays
• Monthly contributions for wellness
• Access to LinkedIn learning with monthly dedicated time to explore

Pay

$115,000.00 - $125,000.00

Schedule

Location flexible (Central Time zones or East Coast preferred). Travel expected for events, customer visits, and content capture. This role could have 50%+ travel.