Senior Paid Social Manager

About the role

We're seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, TikTok, Reddit, and exploring other emerging social platforms. This role will be instrumental in driving user acquisition for our Everand and Fable products through social advertising strategies.

Responsibilities

• Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns
• Develop and execute paid social strategies aligned with our growth objectives and brand guidelines
• Build and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigue
• Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks the team can reuse
• Leverage AI tools to accelerate experimentation and creative iteration. Ex: concept generation, dynamic creative optimization (DCO), and performance prediction to expand test velocity
• Lead learning reviews and document test results so insights are actionable and built into future planning cycles
• Partner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap across landing pages
• Analyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomes
• Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines
• Own regular analytics and reporting; effectively communicate performance, wins, and challenges to stakeholders

Requirements

• 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products
• Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
• Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience
• Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
• Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling
• In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals
• Comfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation)
• Genuinely curious about how emerging tools change what's possible
• Excellent analytical skills with proficiency in data visualization tools
• Track record of cross-functional collaboration and stakeholder management

Preferred Qualifications

• Experience marketing subscription products or digital content services
• Google Tag Manager experience
• Familiarity with mobile app marketing and app store optimization
• Familiarity and eagerness to work with AI tools

Skills

• Experience marketing subscription products or digital content services
• Google Tag Manager experience
• Familiarity with mobile app marketing and app store optimization
• Familiarity and eagerness to work with AI tools

Benefits

• Scribd Flex (flexible work model)
• Comprehensive health, dental, and vision coverage
• Mental health support and disability coverage
• Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
• Paid parental leave and family support benefits
• Retail retirement matching and employee equity
• Learning and development programs and professional growth opportunities
• Wellness and home office stipends
• Complimentary access to the Scribd, Inc. suite of products
• Enterprise access to leading AI tools