Senior SMC Marketing Specialist
Snap Inc. is a technology company focused on empowering people to express themselves, live in the moment, learn about the world, and have fun together through products like Snapchat, Specs Inc., Bitmoji, and Saturn. We are looking for a Senior Specialist, SMC Marketing to join our global Small and Medium Customers (SMC) organization.
About the role
This role will build compelling marketing content to drive business development and advertiser revenue growth, including sales enablement materials, on-platform notifications, email, and Snap’s web properties. You will develop global creative strategy and collaborate with cross-functional teams (Revenue, Product Marketing, Data Science) as well as an internal team of designers, web developers, and copywriters to create impactful, measurable campaigns. The ideal candidate is a data-driven marketer with experience in strategizing and creating sales enablement materials.
Responsibilities
- Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights.
- Own and develop customer-centric content strategy that directly supports SMC’s global revenue programs.
- Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative.
- Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material, optimizing for specific audience segments and customer journeys.
- Stay ahead of industry trends to innovate on content and provide customers with relevant education on advertising.
- Lead content creation with design, web development, and copywriting teams to produce educational content for the small and medium business audience.
- Provide ideas to continuously uplevel internal- and external-facing sales enablement content.
Requirements
- Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results.
- Understanding of what type of education resonates for different audiences.
- Experience leading internal creative design and web development teams.
- High comfort with data-driven decision-making and ability to translate data into actionable content recommendations.
- Ability to consistently uplevel content while keeping business goals in mind.
- Self-starter with strong collaboration skills and ability to multitask; comfortable with ambiguity and adapting to changing priorities.
- Experience or familiarity in working with the media or digital advertising industry.
- Experience with tools like Google Analytics and Figma is a plus.
Qualifications
- BS/BA degree or equivalent years of experience.
- 5+ years of experience in building and creating marketing content.
- Direct experience with hands-on sales enablement content creation (preferred).
- Passion for change, Snapchat, and creativity.
Schedule
This role follows a "default together" approach, requiring team members to work in an office 4+ days per week.
Pay
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be based on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the salary range for the position.
- Zone A (CA, WA, NYC): $118,000–$176,000 annually.
- Zone B: $112,000–$167,000 annually.
- Zone C: $100,000–$150,000 annually.
This position is also eligible for equity in the form of RSUs.
Benefits
- Paid parental leave.
- Comprehensive medical coverage.
- Emotional and mental health support programs.
- Compensation packages that let you share in Snap’s long-term success.