Senior SMC Marketing Specialist
Snap Inc. is a technology company focused on empowering people to express themselves, live in the moment, learn about the world, and have fun together through products like Snapchat, Specs Inc., Bitmoji, and Saturn. We are seeking a Senior Specialist, SMC Marketing to join our global Small and Medium Customers (SMC) organization. This role will drive business development and advertiser revenue growth by creating compelling marketing content, including sales enablement materials, on-platform notifications, email campaigns, and web properties.
About the role
You will develop and execute messaging and creative strategies for sales enablement materials, aligning with business KPIs, industry trends, and customer insights. This role involves close collaboration with cross-functional teams (Revenue, Product Marketing, Data Science) and an internal team of designers, web developers, and copywriters to create impactful, measurable campaigns. The ideal candidate is a data-driven marketer with experience in sales enablement content strategy and execution.
Responsibilities
- Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights.
- Own and develop customer-centric content strategy that directly supports SMC’s global revenue programs.
- Ideate on content initiatives to improve overall engagement and conversion rates for marketing creative.
- Lead Revenue and Data Science teams to test and optimize marketing content for specific audience segments and customer journeys.
- Stay ahead of industry trends to innovate on content and provide customers with relevant education on advertising.
- Lead content creation with design, web development, and copywriting teams to produce educational content for small and medium business audiences.
- Provide ideas to continuously uplevel internal- and external-facing sales enablement content.
Requirements
- Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results.
- Understanding of what type of education resonates for different audiences.
- Experience leading internal creative design and web development teams.
- High comfort with data-driven decision-making and ability to translate data into actionable content recommendations.
- Ability to consistently uplevel content while keeping business goals in mind.
- Self-starter with strong collaboration skills, ability to multitask, and adapt to changing priorities.
- Experience or familiarity working in the media or digital advertising industry.
- Experience with tools like Google Analytics and Figma is a plus.
Qualifications
- BS/BA degree or equivalent years of experience.
- 5+ years of experience in building and creating marketing content.
- Direct experience with hands-on sales enablement content creation (preferred).
- Passion for change, Snapchat, and creativity.
Benefits
Snap Inc. offers a comprehensive benefits package designed to support you and your loved ones, including:
- Paid parental leave.
- Comprehensive medical coverage.
- Emotional and mental health support programs.
- Compensation packages that let you share in Snap’s long-term success.
Pay
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be based on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the salary range for the position. These pay zones may be modified in the future.
- Zone A (CA, WA, NYC): $118,000–$176,000 annually.
- Zone B: $112,000–$167,000 annually.
- Zone C: $100,000–$150,000 annually.
This position is also eligible for equity in the form of RSUs.
Schedule
At Snap Inc., we practice a “default together” approach and expect team members to work in an office 4+ days per week to foster dynamic collaboration and reinforce our culture.