Senior Services Growth Associate

Brief Overview

Assisted Living Locators of Rochester and Caring Transitions of Rochester are a free advisory service and full-service downsizing, relocation, and estate clearance company, respectively, forming the most comprehensive senior transition platform in the Greater Rochester area.

Business Development and Referral Partnerships

• Identify, cultivate, and maintain relationships with referral sources: hospital discharge planners, social workers, elder law attorneys, financial planners, home care agencies, and community organizations
• Maintain a consistent outreach rhythm through coffees, lunch-and-learns, community events, and drop-ins to stay top of mind with active referral partners
• Represent both brands at senior-focused networking events and community forums across Greater Rochester
• Track all outreach, contacts, and pipeline in our CRM and report on referral source performance weekly
• Work with ownership to develop and refine partner outreach materials and value propositions for distinct referral audiences

Placement Touring and Client Support

• Conduct in-person tours of assisted living, memory care, and independent living communities on behalf of clients referred through our Assisted Living Locators practice
• Prepare for each tour by understanding the client's care needs, budget, location preferences, and family dynamics
• Serve as a knowledgeable, calm, and compassionate guide throughout the touring process, advocating for the client while building positive relationships with community staff
• Provide structured post-tour summaries and recommendations to clients and to the placement advisor managing the case
• Support move-in coordination between families, communities, and our Caring Transitions team where applicable

Goals and Success Metrics

• In your first 90 days: complete onboarding and develop fluency with all senior living community options in Monroe County and surrounding areas; establish a weekly outreach rhythm with at least 10 to 15 active referral partner contacts; and conduct your first 5 to 10 supervised community tours with positive client feedback
• At six months: independently manage a referral partner portfolio and drive measurable new referral revenue; own the touring workflow end-to-end for assigned cases; and contribute to at least 15 to 20 completed placements per quarter as part of the shared team goal

Requirements

• 2 or more years of experience in a relationship-driven, outward-facing role: healthcare, social services, senior care, hospitality, or B2B sales all translate
• Genuine warmth and ability to connect with older adults and their families in emotionally charged situations
• Comfortable being on the road and in the field most of the day; reliable transportation required
• Strong organizational skills and discipline with follow-through and CRM tracking
• Excellent verbal communication and informal presentation skills

Preferred

• Familiarity with senior living community types, elder care terminology, or the NYS Medicaid landscape
• Prior experience in a placement, case management, or care coordination function
• Existing relationships in the Rochester healthcare or social services ecosystem
• Comfort with basic CRM tools and activity reporting

Compensation and Benefits

• Base salary of approximately $42,000 to $46,000, commensurate with experience
• A bonus for each new referral relationship in your portfolio where the partner sends a referral that results in completed placed revenue
• A bonus for measurably growing referral-generated revenue from your established referral partner portfolio
• Mileage reimbursement for field travel
• Flexible hybrid schedule with significant autonomy in the field

To Apply

To apply: send a resume and a brief note about why this role interests you to [email protected]