Senior SEO Strategist

About the role

We are seeking a Senior SEO Specialist to join our dynamic team. This position is full-time in-house and in office Monday-Friday.

Responsibilities

• Proficient in Google and Bing services, including Google Search Console and Google Analytics, to track and enhance SEO performance.
• Design and implement effective local and long-tail search strategies to maximize visibility and attract targeted traffic.
• Conduct thorough performance analysis to evaluate SEO effectiveness, measure ROI, and inform strategic adjustments.
• Prepare and present regular performance reports on client search metrics to the business development team and senior management.
• Create and execute innovative link-building strategies to drive high-quality backlinks and boost client websites.

Requirements

• You are dedicated to creating a positive work environment and are committed to making a meaningful impact through your role.
• You excel at cultivating strong, lasting relationships with clients, enhancing collaboration and driving mutual success.
• You tackle complex marketing challenges with determination and creativity, employing a solutions-oriented approach to resolve issues and optimize strategies.
• You possess a deep understanding of SEO principles, including on-page optimization, backlink strategies, and analytical tools.

Qualifications

• Bachelor’s Degree in Marketing, Business, or a related field.
• 4-5 years of hands-on experience in SEO, including managing SEO accounts and working in marketing or advertising.
• Google Analytics Certification is preferred.
• Proficient in various communication methods including phone, email, webinars, and in-person interactions.
• Adaptability to thrive in a dynamic and evolving industry.
• Experience with SEO tools and platforms, including Google Analytics, Google Search Console, Google Tag Manager, Ahrefs, Google Optimize, WordPress, and Shopify.
• To be updated with industry trends and best practices.

Skills

• Dedication to creating a positive work environment.
• Strong relationship-building skills with clients.
• Solutions-oriented approach to marketing challenges.
• In-depth understanding of SEO principles.

Benefits

• Health and Wellness: Comprehensive medical, dental, vision coverage, and complimentary access to an on-site gym.
• Retail Savings Plan: 401(K) with company matching contributions.
• Paid Time Off: Paid time off (PTO) and company-observed holidays.
• Professional Development: An additional PTO day each year dedicated to professional development, along with access to a wide range of complementary courses and training programs.
• Community Engagement: One extra PTO day annually to participate in volunteer activities.
• Career Growth Opportunities: Structured career advancement pathways within the company.
• Work Environment: A casual dress code to maintain a comfortable and professional atmosphere conducive to productivity.
• Employee Engagement: Company-sponsored activities, including outings and holiday events.
• Recognition Programs: Peer-nominated monthly awards to recognize outstanding contributions and achievements within the team.
• Learning & Development Initiatives: Bi-monthly, employee-led training sessions and a quarterly video series spotlighting exceptional employees.